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ProductCraft 
Featured Stories
Okta used Pendo to build an end-to-end process for planning, testing, releasing, and ensuring the success of new features and services.
UserTesting uses Pendo to turn onboarding and training into an ongoing relationship with the user.
IHS Markit rolled out a new user interface and identified under-used parts of the platform to decommission.
Demand for Coursera content spiked during COVID-19. Pendo helped them scale their onboarding processes to meet it.
User Onboarding
With usage being pushed to unprecedented heights, Pendo is helping Firefly Learning absorb a massive influx.
Using in-app walkthroughs to onboard new users decreased support ticket volume by 60% and reduced churn by 7% for first month customers.
UserTesting uses Pendo to turn onboarding and training into an ongoing relationship with the user.
“When our customers have a consistent product experience, they develop a familiarity with our application. They learn how to help themselves and know they can come back and learn more later if they’re busy or on a job site. The less surprising we can be in our application, the better. Pendo has allowed us to provide this new level of consistency.”
Amanda Bridge | UX Content Writer 
Customer Retention
99% of surveyed customers are likely to recommend Pendo.
Source: TechValidate
Feature Adoption
“One of the things we used Pendo for was to target those users who weren’t adding “retail jobs” [a core feature of the dispatch product] and then try to increase it by calling out certain buttons. Just this past year, we were able to increase the usage of this feature by 25%.”
Sam Robinson | Product Manager 
Account Expansion
“Since launch, 10% of our marketing-sourced deals are coming through the guided test drive, and leads from the test drive experience close roughly twice as fast as leads that go through the full free trial process.”
Norm Robinson | Knowledge Development Manager 
Mobile
Ruby Receptionists uses Pendo to measure usage, provide support, and communicate in-app across multiple mobile and web products.
Using Pendo for mobile onboarding, Restaurant365 drives 95% of users to adopt new restaurant scheduling app.
Product Planning
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