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PENDO FOR STARTUPS
Product insights that grow with your startup
Understand user behavior, prove product-market fit, and onboard users in-app—no dev required. Start free, no credit card.
Get clear insight into user behavior
See exactly how users engage with your product—including which features they use, the paths they take, and where they get stuck.
Find and prove product-market fit
Use quantitative and qualitative data to learn what your users need, iterate quickly, and increase adoption and retention.
Save engineering time and resources
Track product usage, implement UI fixes, and communicate with users in-app—without relying on your engineering team.
Analytics, guides, and feedback tools that scale with you
The Pendo platform is here to support your current phase of growth—and help you get to where you want to go in the future.
Make data-driven product decisions from day one
Onboard users and improve adoption—without engineering
Drive product-led growth.
Novus, Pendo's product agent, connects to your codebase and sets up analytics for you, so a two-person team gets full product data without a dedicated data engineer. It works alongside AI coding tools like Claude Code and Cursor, so instrumentation keeps pace with every release.
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Loved by 14,400 companies of all sizes.
BombBomb leveraged Pendo to personalize in-app user onboarding, saving over 300 customer success hours and significantly improving the user experience.
Read the case studyStart free, upgrade only when you outgrow it
Pendo for Free gives startups analytics, in-app guides, roadmaps, and NPS for up to 500 monthly active users. It’sfree forever, no credit card. When you pass 500 MAUs or need advanced analytics, session replay, and orchestration, you can move to a paid plan built to scale with you. Try Pendo for Free
Don’t just take it from us.
Hear what startup leaders like you have to say about Pendo.
Product
Management
Mobile App
Analytics
Product
Analytics
“Pendo is more than just a tool; it’s an indispensable asset that has enabled me to enhance our products, streamline user feedback collection, and track essential product metrics.”
Data Product Manager, Extole
“Pendo offers our organization a comprehensive and easy-to-use solution to analyze and improve the user experience and increase the adoption of all our applications.”
Stack Developer, SF AppWorks
“Working in a startup in growth mode, development resources are precious, so the fact that I can simply open the Pendo Designer and tag any features that I want to measure is of great benefit.”
Head of Product, Zaptic
“I love Pendo because it helps me understand my customers better. It provides valuable insights into their usage and preferences so I can create customized experiences in the app to increase engagement and conversions.”
Geographic Information Systems Analyst, Municipal GIS Partners, Inc.
“One of the best things about Pendo is that it allows us to monitor various key performance indicators closely. This makes it easy to identify how users interact with new pages and features, which helps us optimize the platform for maximum effectiveness.”
Android Developer, Belly
“I don’t need to ask engineering to tag content I can do it myself AND the data is backdated to when Pendo was installed. These two items alone give me ownership over the product analysis process and the flexibility to experiment fast.”
Senior Product Manager, ResoluteAI
“Our product contains features that are constantly being upgraded, renewed, or added. With the help of Pendo we can easily target the right customers to communicate our product updates and values to.”
Marketing Coordinator, Vesper
“Before implementing Pendo, we had very little insight into how our customers were using our applications. There were a lot of subjective opinions on usage and no real data to support decision-making. With Pendo, we can understand which features are being used so that we can make data-driven decisions on our product roadmap.”
Director of Product Management, PayGround
“Pendo is more than just a tool; it’s an indispensable asset that has enabled me to enhance our products, streamline user feedback collection, and track essential product metrics.”
Data Product Manager, Extole
“Pendo offers our organization a comprehensive and easy-to-use solution to analyze and improve the user experience and increase the adoption of all our applications.”
Stack Developer, SF AppWorks
“Working in a startup in growth mode, development resources are precious, so the fact that I can simply open the Pendo Designer and tag any features that I want to measure is of great benefit.”
Head of Product, Zaptic
“I love Pendo because it helps me understand my customers better. It provides valuable insights into their usage and preferences so I can create customized experiences in the app to increase engagement and conversions.”
Geographic Information Systems Analyst, Municipal GIS Partners, Inc.
“One of the best things about Pendo is that it allows us to monitor various key performance indicators closely. This makes it easy to identify how users interact with new pages and features, which helps us optimize the platform for maximum effectiveness.”
Android Developer, Belly
“I don’t need to ask engineering to tag content I can do it myself AND the data is backdated to when Pendo was installed. These two items alone give me ownership over the product analysis process and the flexibility to experiment fast.”
Senior Product Manager, ResoluteAI
“Our product contains features that are constantly being upgraded, renewed, or added. With the help of Pendo we can easily target the right customers to communicate our product updates and values to.”
Marketing Coordinator, Vesper
“Before implementing Pendo, we had very little insight into how our customers were using our applications. There were a lot of subjective opinions on usage and no real data to support decision-making. With Pendo, we can understand which features are being used so that we can make data-driven decisions on our product roadmap.”
Director of Product Management, PayGround
“Pendo is more than just a tool; it’s an indispensable asset that has enabled me to enhance our products, streamline user feedback collection, and track essential product metrics.”
Data Product Manager, Extole
“Pendo offers our organization a comprehensive and easy-to-use solution to analyze and improve the user experience and increase the adoption of all our applications.”
Stack Developer, SF AppWorks
“Working in a startup in growth mode, development resources are precious, so the fact that I can simply open the Pendo Designer and tag any features that I want to measure is of great benefit.”
Head of Product, Zaptic
“I love Pendo because it helps me understand my customers better. It provides valuable insights into their usage and preferences so I can create customized experiences in the app to increase engagement and conversions.”
Geographic Information Systems Analyst, Municipal GIS Partners, Inc.
“One of the best things about Pendo is that it allows us to monitor various key performance indicators closely. This makes it easy to identify how users interact with new pages and features, which helps us optimize the platform for maximum effectiveness.”
Android Developer, Belly
“I don’t need to ask engineering to tag content I can do it myself AND the data is backdated to when Pendo was installed. These two items alone give me ownership over the product analysis process and the flexibility to experiment fast.”
Senior Product Manager, ResoluteAI
“Our product contains features that are constantly being upgraded, renewed, or added. With the help of Pendo we can easily target the right customers to communicate our product updates and values to.”
Marketing Coordinator, Vesper
“Before implementing Pendo, we had very little insight into how our customers were using our applications. There were a lot of subjective opinions on usage and no real data to support decision-making. With Pendo, we can understand which features are being used so that we can make data-driven decisions on our product roadmap.”
Director of Product Management, PayGround
Pendo for startups FAQs
Startups use Pendo to understand how users engage with their product, onboard new users with in-app guides, and collect feedback through NPS surveys—all without relying on engineering resources. This helps early-stage teams iterate faster, prove product-market fit, and make data-driven decisions. A Crunchbase analysis found that Pendo customers are 18% more likely to raise a subsequent round of funding than the average startup.
Product analytics show you exactly how users interact with your features—which ones drive engagement, where users drop off, and what behaviors correlate with retention and upgrades. For startups, this data is critical for validating assumptions, prioritizing your roadmap, and demonstrating traction to investors. Pendo provides retroactive analytics, so you can see historical user behavior from the moment you install.
In-app guides let you create walkthroughs, tooltips, and announcements that appear inside your product—guiding users to key features without manual training or support calls. For startups with lean teams, this means you can scale onboarding as your user base grows. You can personalize guides based on user role, behavior, or plan, and deploy them without writing code.
Yes. AI startups are using Pendo Agent Analytics to track how users engage with AI-powered features, identify adoption patterns, and understand which AI capabilities drive value through. Combined with in-app guides for feature education and NPS for qualitative feedback, Pendo helps AI startups iterate on their product experience and demonstrate impact to stakeholders.
Yes. Pendo for Free gives startups product analytics, in-app guides, roadmaps, and NPS for up to 500 monthly active users—free forever, no credit card required. When you outgrow the free tier (more MAUs, or advanced capabilities like session replay and journey orchestration), you move to a paid plan that scales with you. Startups can start getting value on day one without a budget conversation.
It's the same platform, sized for where you are. Startups get the core analytics, in-app guides, and feedback tools—starting free—without enterprise complexity or cost. As you grow, the same product expands into advanced analytics, session replay, orchestration, and enterprise-grade governance and security, so you never have to rip and replace the tool you started on.
Pendo works for B2B and B2C SaaS startups with a web or mobile product—from pre-seed teams proving first activation to Series A companies scaling onboarding and retention. It's a particularly strong fit for AI-native startups, who use Pendo Agent Analytics to understand how users engage with AI features alongside in-app guides and NPS.
Getting started takes one lightweight install step, after which non-technical team members can build and edit in-app guides and tag features themselves—no code required. To make setup even easier, Novus (Pendo's free product agent, in open beta) connects to your codebase and sets up analytics instrumentation for you, with design partners seeing setup in under 10 minutes.
Getting started takes one lightweight install step, after which non-technical team members can build and edit in-app guides and tag features themselves—no code required. To make setup even easier, Novus (Pendo's free product agent, in open beta) connects to your codebase and sets up analytics instrumentation for you, with design partners seeing setup in under 10 minutes.
Yes. Novus integrates with AI coding tools like Claude Code and Cursor via MCP, so your coding agent has a live picture of how your product works and how people use it. It's a natural fit for AI-first startups building fast and instrumenting as they ship.
“As a startup we need to be thoughtful of how we utilize our resources, and the ROI with Pendo was realized within a matter of weeks—not months or years.”
– Jon Trout, CEO at Chekhub
