Pricing

Downright simple user-based pricing

Our custom pricing is based on monthly active users (MAU) and designed to scale with your growing customers, employees, or business partners. From startups to enterprises, Pendo has a plan that’s perfect for you.

Base

For the company just beginning their product experience journey.
What's included:
    Custom monthly active users
    Product analytics
    In-app guides
    One integration

Core Most popular

The essential solution you need to drive business outcomes.
What's included:
    Everything in Base
    Session replays

Pulse

Everything you need to optimize your R&D investments.
What's included:
    Everything in Core
    Net promoter score (NPS)
    Product discovery

Ultimate

Everything the most advanced organizations need.
What's included:
    Everything in Pulse
    In-app guides, Pro edition
    Data synchronization
Looking for something different? Contact us for a customized solution
Try Pendo for free
Install and start in minutes with retroactive product analytics, in-app guides, net promoter score, and roadmaps for up to 500 monthly active users. All-in-one and all for free.
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Find the right Pendo for you

Free

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Base

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Core

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Pulse

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Ultimate

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Key capabilities
Number of monthly active users
500 Custom Custom Custom Custom
Analytics
Retroactive data analytics
Unlimited page and feature tagging
Behavioral analytics
Tagging intelligence
Dashboard templates
Account and visitor segments
Behavior- and metadata-based segments
Retention reporting
Customizable reports (Data Explorer)
Product Engagement Score
Cross-app journey reports
Cross-app executive dashboards
Out-of-the-box portfolio management view (for employee user types)
Identity mapping
Top user journey insights
AI-powered behavioral insights
In-app guides
Web & mobile guides
Surveys & polls
Guide templates
Guide scheduling & ordering
Accessibility features
Resource center (in-app help center)
1 module 1 included, restricted use 1 included, restricted use 1 included, restricted use Unlimited, unrestricted use
Guide experiments
$
$
$
Guide logic
$
$
$
Guide automation
$
$
$
Designer custom code (code blocks)
$
$
$
Theme copying
$
$
$
Guide edit history
$
$
$
Guide widget in Dashboard
$
$
$
AI guide creation
$
$
$
AI writing assistant
$
$
$
AI localization
$
$
$
Internationalization & localization
$
$
$
$ = available for purchase as an add-on
Session replays
Session playback
Frustration indicators and trends
AI-suggested replays
Unlimited session capture
30-day retention
1-year retention for saved clips
Product discovery
Roadmaps
Feedback insights & summaries
Automated feedback triaging
Idea validation with end users
Idea prioritization
Customer portal
Jira integration
Sentiment (NPS, surveys)
NPS surveys

(Pendo branded)
$
$
Email subscription
NPS triage
AI theme generation
AI summaries
Journey orchestration
Orchestrated journeys
$
$
$
$
Native email
Included in above Included in above Included in above Included in above
Integrations to Marketing Automation Platforms
Included in above Included in above Included in above Included in above
$ = available for purchase as an add-on
Data management & access
Data retention
1 year 7 years 7 years 7 years 7 years
API access
$
$
$
$
Integrations
1 included 1 included 1 included 1 included
Data synchronization
$
$
$
Security
Compliance (SOC 2 Type 2, GDPR, HIPAA, CCPA, Privacy Shield)
SSO
Support
Customer support
Self-serve only

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