How to pick the right digital adoption solution

Not long ago, companies began to take a hard look at the millions of dollars they were spending on advertising and ask themselves which investments actually drive growth? There’s an old joke, “I know half of my marketing works, just not which half.” Thousands of tech startups formed to help answer that question—a market now... Read more »

With the notion that it’s more efficient to retain an existing customer than to acquire a new one looming, many companies are looking inward to focus on their current customer base. This means both ensuring you’re supporting customers in ways that drive long-term retention and taking opportunities to provide them with even more value from... Read more »

Today, the best product experience wins. It beats better but harder to use technology. It beats big ad campaigns. It beats time in market. It beats an army of salespeople. In the long run, there is no bigger advantage than having a product that people love and tell their friends about. It’s why more and... Read more »

Each year, Pride month in June provides an opportunity for us to reflect on the historic Stonewall Riot that occurred at the end of June 1969. It’s also an opportunity to reflect and continue the work towards equal opportunity and justice for GSRM community members since that time. GSRM is the acronym we use at... Read more »