At its core, product ops is about driving alignment, communication, and processes around the product. And although this mission is extremely beneficial (and necessary) for a company that’s scaling, it can mean more of the thing that most people are constantly trying to avoid: meetings. Since a lot of our users are product ops pros... Read more »

Customer Teams 5 ways to avoid overwhelming your users with guide sprawl

You may not have heard of the phrase “guide sprawl” before, but if you’ve ever had a frustrating (or infuriating) experience with in-app messages, you’ve probably experienced it. Put simply, guide sprawl is what happens when in-app messages — specifically guides, for us Pendo users — are not created in a consistent way, resulting in... Read more »

Using Pendo How Pendo’s product managers use Feedback to stay connected with customers

At Pendo, we like to dog food our own products. It’s one of my favorite things about working here, and what actually attracted me to working at Pendo in the first place. As a product-led company, all departments coalesce around our product in order to create the best customer experience, every step of the way.... Read more »

Pendo Community CRM Alone Isn’t Enough to Drive Growth. Here’s Why.

Last year I spoke on a panel alongside Jamie Punishill, CMO of Lionbridge, who said something that resonated with me. He said that dirty data was clogging his CRM system and holding back initiatives, such as investments in artificial intelligence. Jamie’s comment crystallized why I joined Pendo in the first place: product usage data is... Read more »