Why the voice of the customer matters more than ever in software development

Each year, Pendo and Product Collective release the State of Product Leadership report, a holistic look at the trends product managers feel are shaping their field in the biggest ways, and what’s driving them. The survey polled over 600 product pros around the world and generated seven key findings and three recommendations. Pendo’s Director of... Read more »

With the notion that it’s more efficient to retain an existing customer than to acquire a new one looming, many companies are looking inward to focus on their current customer base. This means both ensuring you’re supporting customers in ways that drive long-term retention and taking opportunities to provide them with even more value from... Read more »

Getting people to use your newest features is all about making them aware of their availability, then nudging them to complete specific tasks that lead them to experience your product’s true value and become long-term users. Pendo’s product analytics and in-app guidance are powerful tools for designing and executing strategies to make sure that happens... Read more »

Black History Month provides an opportunity for us all to reflect on and celebrate the contributions of Black people throughout our nation’s history. Pendo is proud to celebrate the month alongside its employees, but we also know the importance of continuing our DEI work beyond Black History Month. Our goal for any programming is to... Read more »