Onboarding is one of those things that software companies (which these days, is every company) know is critical, but don’t always get right. Historically, many businesses have relied on human-led processes where onboarding is delivered via in-person training sessions—but that doesn’t scale. Today, the best companies are leveraging product-led strategies and applying those principles to... Read more »

Good customer success (CS) teams ensure high rates of customer retention. Great (read: product-led) success teams ensure their customers get value out of the product at every stage of their journey. This requires teams to define what the most valuable parts of their product are, align around it, measure it, and keep the CS organization... Read more »

Back in April of 2019 Pendo committed to sponsor the Bay to Breakers race, a San Francisco cultural staple filled with playful and colorful celebrants cheering on both runners and the inclusive values that make that city what it is. Although Pendo is headquartered in Raleigh, NC, this celebration of inclusivity speaks to us as... Read more »