Why every PM should be measuring product engagement right now

As creators of mobile apps, we want to give our customers the best possible experience. Very often, this means ensuring users are accessing the latest and greatest versions of our apps that contain those all-important bug fixes and new features. However, one of the unique challenges of building mobile apps is that customers will upgrade... Read more »

With the notion that it’s more efficient to retain an existing customer than to acquire a new one looming, many companies are looking inward to focus on their current customer base. This means both ensuring you’re supporting customers in ways that drive long-term retention and taking opportunities to provide them with even more value from... Read more »

Starting a new job as a product manager (PM) comes with its challenges. Even if you’re familiar with the product, you’re likely joining a company with limited knowledge of what’s currently in development, how the team operates, and what customers’ most pressing needs are. Factor in a remote work setting and this ramp up process... Read more »

Everyone’s product-led journey unfolds a bit differently. Like a lot of companies, Pendo’s first—and still primary—go-to-market motion was sales driven. When we started selling the product in 2014, our market was incredibly immature—it was hard for prospects to understand what we did. Our responsibility was both educating the market about the need for product analytics... Read more »