Why the voice of the customer matters more than ever in software development

While there are certain foundations that all product managers share, there is plenty to be learned from how your peers are doing things. Product management can look different from one company, industry, or region to the next–and it’s in these differences where we uncover insight into why PMs operate the way they do.  In our... Read more »

With the notion that it’s more efficient to retain an existing customer than to acquire a new one looming, many companies are looking inward to focus on their current customer base. This means both ensuring you’re supporting customers in ways that drive long-term retention and taking opportunities to provide them with even more value from... Read more »

Remember Maslow’s Hierarchy of Needs from grade school? Physiological needs, safety, belonging, all the way up to self-actualization? Well, there’s a version of that for building successful product-led organizations, too. Being product-led means putting your product at the center of everything you do, and it necessitates focusing every part of your organization on the product.... Read more »

Black History Month provides an opportunity for us all to reflect on and celebrate the contributions of Black people throughout our nation’s history. Pendo is proud to celebrate the month alongside its employees, but we also know the importance of continuing our DEI work beyond Black History Month. Our goal for any programming is to... Read more »