REVENUE GROWTH
Attract, retain, and nurture your customers
Use data to understand your users and expand their usage
Identify revenue-driving activities
Increase trial conversions
Build features customers are willing to pay for

Identify revenue-driving activities
Discover the behavior of your most valuable account cohorts and encourage them at scale while creating engagement plans to improve the health of less-active customers.
“We are able to identify areas of high usage and the associated users so we can better learn from their experiences and identify product promoters.”
Increase trial conversions
Guide trial users to the features and behaviors that correlate to purchase.
“We had all this data from what we know a person does in trial, so we created an onboarding path based on that data. The walkthroughs had a 52% completion rate, and increased trial conversion by 11%.”


Build features customers are willing to pay for
Leverage customer feedback to know which features will generate the biggest return.

Convert trials more quickly
75% of customers who use Pendo to improve trial performance saw a 10% improvement in their conversion rate.
Source: TechValidate

“Since launch, 10% of our marketing-sourced deals are coming through the guided test drive, and leads from the test drive experience close roughly twice as fast as leads that go through the full free trial process.”
Norm Robinson, Knowledge Development Manager
Case studies

Okta used Pendo to build an end-to-end process for planning, testing, releasing, and ensuring the success of new features and services.
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