Pendo's analytics tool that instantly tracks what drives user engagement, retention, and product success—no manual event tagging needed.
Start collecting app and user data with little to no engineering effort. Pendo is up and running in hours, not months — no manual event tagging required.
Learn from the past with retroactive product analytics. Pendo captures historical behavior from day one, so you never lose insight before you set up tracking.
Pendo surfaces the signals that matter and tells you exactly what to do next, so your team spends less time digging and more time improving.
Know how your software is really used, and which features deliver the most value.
Track and compare how users navigate your app to spot drop-off and boost conversion.
Combine insights from Pendo, your CRM, and third-party integrations so you can leverage product usage data across your company.
Analyze usage by segments to see how different groups of employees use your apps.
Uncover trends across your user behavior and reveal opportunities for growth with AI-powered recommended next steps.
Work across quantitative and qualitative data with automated, collaborative dashboards.
Find and remove workflow friction with AI-powered workflow journey insights.
Baseline process adoption, workflow productivity, and app usage. Then, let AI-powered insights guide you towards improvements.
Understand the "why" behind the "what" with user feedback and session replays, connected to your analytics data.
Pendohasbeenahugewinforusinthistimewheneverydollarcountsandefficiencyissuperimportant.It’smadecollaborationmoregroundedintangibleobjectivesandresults,anditprovidesmetricsthatdefinewhat‘better’reallymeans.
Gustaf Jungnelius
Senior Manager of Product Operations and Performance, Scrive
Schedule a custom web and product analytics demo and have an expert show you how Pendo works.
Frequently asked questions
Pendo Analytics is a product analytics tool that helps you gain powerful product data and insights into how users move through your web and mobile applications. Easy to learn and use, with no specialized skills required, Pendo’s product analytics capabilities help you answer your most important product questions. Wondering what product analytics is in general? We have a great guide to product analytics here to answer all your questions.
Installing Pendo product analytics software is both easy and fast. You’ll need to install “the snippet,” a short JavaScript function that retrieves and loads the Pendo agent code (pendo.js), so that you can begin tracking usage, collecting feedback, and delivering messages and guides. Check out our developer’s guide to installing the Pendo snippet.
Pendo is an end-to-end product experience platform that helps product teams build better software—across web and mobile. The platform consists of product and process analytics to understand how users or employees behave and feel, in-app guides to deliver messages or announcements that influence how users move through your app, feedback to keep a pulse on user sentiment and requests, and roadmapping to plan and prioritize your product initiatives.
The Pendo platform works best when all of these tools are used together. For example, the power of having both analytics and in-app guides means you can:
To learn more about how you can use product or process analytics and in-app guides together, read these posts on 5 ways to make your in-app onboarding more data-driven and 3 elements of a successful product or feature launch.
Our product analytics software includes several key functions:
To get an idea of the types of insights Pendo can help you uncover, here are 10 questions you can answer with Pendo data.
Yes. Pendo has a publicly available MCP (Model Context Protocol) server, which means you can access your live Pendo product and customer data directly from AI tools like Claude, ChatGPT, Cursor, and Windsurf.
Through the Pendo MCP server, you can query visitor and account metadata, pull application analytics and user behavior, and search for objects like pages, features, track events, guides, and AI agent entities—all in natural language, from wherever you work.
Learn more about the Pendo MCP server
Amplitude and Mixpanel are event-based analytics platforms. They're powerful once configured, but getting there takes work up front: defining a tracking plan, instrumenting events through SDKs, and re-instrumenting every time you want to measure something new. You only get data on what you chose to track — and only from the moment that instrumentation ships.
Pendo works differently. It auto-captures user interactions the moment you install, so you can tag pages and features after the fact and still see how people behaved before you thought to ask. No tracking plan to maintain, no instrumentation to keep in sync with your codebase. Product managers, CS leaders, and ops teams define what they want to measure with a visual tagger and pull insights on their own.
The bigger difference is what happens after you find something. Amplitude and Mixpanel are analytics-first, so acting on what you learn usually means exporting data or switching tools. Pendo closes that gap natively: in-app guides, email, session replays, sentiment, and AI-powered churn prediction all run on one data model, one snippet, and one segmentation engine. No second SDK to install, no separate audience logic to maintain, and no gap between the data you analyze and the data you act on.
Yes. Pendo works across both customer-facing and employee-facing software. If you're an IT or operations team responsible for driving adoption of internal tools—whether you built them or bought them—Pendo's process analytics capabilities give you the same behavioral visibility into how employees use those applications.
You can track which tools and features are actually being used, spot where employees get stuck, measure software ROI, and identify underutilized licences across your portfolio. And just like with customer-facing products, you can deploy in-app guides to support employees directly in the flow of work—reducing support tickets and accelerating productivity without classroom training.
Leo is Pendo's conversational analytics interface. Instead of building a report or searching through dashboards, you ask Leo a question in plain English—"which accounts have dropped off in the last 30 days?" or "what's driving retention for our enterprise segment?"—and get an AI-powered answer immediately, drawn from your live Pendo data.
It covers adoption, retention, user sentiment, and account behavior across pages, features, feedback, and more. And when a Signal flags something unexpected on your homepage, you can ask Leo to investigate it on the spot—understanding what changed, why, and what to do next, all in the same conversation.
Gain powerful product data and insights into how users move through your web and mobile applications. Track every feature interaction, session, and workflow to understand what drives retention—no manual event tagging needed.
Explore Product Analytics
