The Product-led Organization

CFOs Don’t Count Invoices Paid. Product Leaders Shouldn’t Count Features Shipped.

Gone are the days when product managers would check off features like some technical beancounter. Today’s product leaders obsess over delivering high-value experiences at every stage of the product journey.

They team with marketing to imagine the product as a customer acquisition tool; they align with sales to maximize trial-to-customer conversions; they partner with customer success to create a virtuous cycle of in-app guidance and insights. In other words, product is woven into the fabric of modern companies. We call these organizations “product led.”

Whether you are far into your march toward becoming a product-led company or you’re just now hearing the concept for the first time, this site will supply resources to accelerate your progress.

Becoming Product Led

Are you shipping features—or are you delivering delightful product experiences? Product-led companies reorient the business around each step in the product journey. This resource explains the who, what, why and how of becoming product led.

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Product-led Organizations Treat Product Management as a Strategic Function

Product-led companies require strong product leaders. This study explores the state of the product leadership, giving you insights into how your peers perform their functions. Want to know how your company, team or you, yourself, measure up? Start here.

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10 KPIs Every Product Leader Needs to Know

The average PM has so much data at their fingertips that it’s hard to separate signal from noise.

So which metrics are the ones to watch? Brian Crofts, chief product officer at Pendo, has collected 10 KPIs he believes every product leader should monitor. Some of them, like NPS and product usage, are probably already familiar to you. Others are new for many product leaders.

And all are vital to the success of the modern product team.

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Webinars & Events

Few roles are as willing to share their lessons and insights than product managers. Here we've captured the stories shared by some of the world's top product leaders.

Webinar

The Metrics Every Product Leader Should Know

Pendo's Chief Product Officer will share the 10 metrics product leaders should know in order to impact business growth.

Watch the Replay
Webinar

Unleash Product Data as Actionable Insight

With our partners Fivetran and Looker, we’ll describe how Pendo adds product data to existing analytics pipelines and informs strategy up to the executive level.

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Seattle, WA

Seattle Product-Led Workshop

During this Seattle workshop we will explore what it means to be a product leader and dive into the data and design elements required to build a product led organization.

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New York, NY Coming Soon

NYC Product-Led Workshop

During this New York City workshop we will explore what it means to be a product leader and dive into the data and design elements required to build a product led organization.

Denver, CO

Denver Product-Led Workshop

During this Denver workshop we will explore what it means to be a product leader and dive into the data and design elements required to build a product led organization.

Event Has Passed