for customer-facing software
for employee-facing software
There’s no better way to become product led than to just start doing it.
These two resources should be the first stop on your journey towards building a product-led company.
Dive into Pendo’s CEO Todd Olson’s book, The Product-Led Organization, to learn what sets a product-led company apart from the rest and get proven strategies for building your own.
The Product-Led Digital Workshop will give you everything you need to run hands-on exercises with your team to start putting the product-led strategies from Todd’s book into action.
Product-led growth is a business strategy that places a company’s software at the center of the buying journey (and often at the center of the broader customer experience), counting on the product itself to do much of the “selling.”
How they do things differently: Todd Olson, Pendo
How they use data: Andrina Kelly, JAMF
How they grow: Kyle Poyar, OpenView
How they use data: Joe McElhaney, Network for Good