Gone are the days when product managers would check off features like some technical beancounter. Today’s product leaders obsess over delivering high-value experiences at every stage of the product journey.
They team with marketing to imagine the product as a customer acquisition tool; they align with sales to maximize trial-to-customer conversions; they partner with customer success to create a virtuous cycle of in-app guidance and insights. In other words, product is woven into the fabric of modern companies. We call these organizations “product led.”
Whether you are far into your march toward becoming a product-led company or you’re just now hearing the concept for the first time, this site will supply resources to accelerate your progress.