Product-led strategies for marketing teams
Oftentimes, the best marketing channel you have is the one you’re selling: your product.
What is product-led marketing?
Product-led marketing teams communicate with users within the product—targeting and tailoring their messaging for the right audience, not necessarily every audience. They also use the product to sell itself through free trials, self-guided tours, and freemium experiences to drive expansion.
Dive deeper into product-led strategies for marketing teams
The product is an ideal channel for marketers to engage and nurture customers. These articles will teach you product-led strategies you can apply across the marketing function—from customer and product marketing to brand and design.