The Product-led Organization:

Drive growth by putting product at the center of your customer experience

Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.

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Features and mentions

What people are saying

Todd pairs deep insights from years building with rich stories from modern tech companies to serve up a playbook for anyone creating software in a digital-first world. The Product-Led Organization goes beyond product management best practices to spotlight a new way of doing business, where entire organizations coalesce around the product to provide the best experience for their customers.

Nir Eyal | Bestselling Author of Hooked and Indistractable

This is an essential read for anyone who wants a practical understanding of how to create the most valuable software companies of the present and future – you’d have to hunt for years to get all its wisdom in a single tome. Any product manager or product leader who wants to understand how their work is/should be connected to the company’s purpose should make sure not to miss this as well.

Oji Udezue | VP of Product Calendly & former Head of Product for Atlassian’s Communication group

In a world of infinite options, what your customers care about most is achieving their desired outcomes and having a good experience while doing it. In The Product-Led Organization, Todd Olson breaks down how you can build a product that not only delivers the best customer experience possible, but one that transforms an organization as a whole.

David Cancel | Founder and CEO of Drift

Todd’s book is full of great advice on how you and your company can become Product Led.

Dan Olsen | Author of The Lean Product Playbook

About the author

Todd Olson

Todd Olson is co-founder and CEO of Pendo, which helps companies accelerate software product adoption among customers and internal employees. A three-time entrepreneur, Todd’s learned that the most successful companies today are product-led organizations. At Pendo, Todd helps customers embrace a product-led mindset to drive growth, influence organizational priorities and build better customer experiences.

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