Free
For individuals and small teams just getting started.
Free
No credit card required.
Up to 500 MAUs
What’s included:
Net Promoter Score (NPS)
Pendo branded
Base
For teams ready to scale with analytics and in-app guidance.
Core
For teams who want to see the full user journey and take quick action to improve it.
Custom pricing
Custom MAU volume
What’s included:
Session Replay
MOST POPULAR
Ultimate
For enterprises and product leaders coordinating adoption across systems.
Custom pricing
Custom MAU volume
What’s included:
Session Replay
Sentiment (NPS, PMF, CSAT surveys)
Orchestrate
Listen
Data Sync
Included in all plans
Everything you need to understand, guide, and grow your user base—built into every plan from day one.
Agent Mode
Ask. Answer. Act: Ask Pendo questions in natural language and get answers without building reports.
Retroactive Analytics
The ultimate time machine: Access your product’s complete data history from the day you install Pendo.
Security
Enterprise-grade trust: Move fast with the confidence of SOC2, GDPR, and HIPAA compliance built into the platform.
Integrations
Your tech stack, unified: Connect your Pendo data with the tools you use every day. See available integrations here
Add Pendo AI to any plan
Use these capabilities standalone or pair them with any Pendo plan to amplify your results.
Custom prediction volume
What’s included:
Churn prediction models for RevOps, Sales, Marketing, and CS.
Predictive AI models built in just days, not months.
Pendo data connected with CRM and BI tools.
Custom prompt volume
Free prompt allowance included
What’s included:
Adoption and usage metrics to quantify AI agent impact.
Tracking to connect AI usage to retention and task completion.
Issue detection to automatically surface where agents fail.
Our pricing philosophy
Interested in customizing your plan? Talk to Sales today
All-in access
When you buy a Pendo module, you get full functionality – no gated features, no forced upgrades. While other vendors fence capabilities by plan, you get complete access from day one to scale without limits.
Savings as you scale
As you upgrade plans or add usage, the incremental cost of adding more Pendo decreases. We build volume-based savings into our pricing, so you can plan growth with confidence.
Predictable by design
No bait and switch. We don’t hook you with a low starting price and surprise you later. Your pricing is clear upfront, and changes only when your usage or plan changes.
✓ = included in bundle
$ = available for purchase as add-on
Pendo Pricing FAQ
Pendo pricing combines two things: the number of Monthly Active Users (MAUs) you track and the functionality you choose as part of your plan. As you add more MAUs, your overall price increases, but the cost per MAU goes down.
This model makes it simple to start small and expand as your needs grow. You only pay for the scale and functionality that create value for your business, and you can add more at any time. Our focus is helping you grow adoption and realize greater value from Pendo, so our priorities remain directly tied to the outcomes that matter most to you.
Monthly active users (MAUs) are the number of unique visitors who were active in your app over the last 30 calendar days. In general, a unique visitor is counted as an active user if they engage with your app(s) at least once within a specified time period.
No. Pendo pricing is based on Monthly Active Users (MAUs), not the number of applications you track or the number of sessions a user has. You can use Pendo across multiple applications at no additional cost per application. In fact, adding more applications gives you richer insights and a more complete view of your users.
Volume and bundle discounts are already built into our pricing. We can also tailor additional options to your specific business needs. Your Pendo representative can guide you through the best fit.
Yes. We offer a 30-day free trial of the full Pendo platform. Because Pendo is an extensive solution, we recommend starting with the areas most relevant to your goals, then expanding from there.
If you’re already a customer and want to try additional functionality, reach out. We’re happy to set up trial access so you can explore new features when the timing is right for your team.
Pendo Free is our free-forever version that helps teams get started with improving their software experience. It includes product analytics, in-app guides, Pendo-branded roadmaps, and Pendo-branded NPS surveys, and supports unlimited web and mobile app keys for up to 500 monthly active users (MAUs). It’s a great way to explore core functionality and see the power of Pendo in action.
The 30-day free trial gives you access to the entire platform – analytics, in-app guides, feedback, journey orchestration, and more – so you can experience everything before choosing the plan that fits your needs. If you want the full picture of what Pendo can do, the trial is the best place to start.
Our bundles are designed to deliver the most value by combining capabilities that work best together. That said, we know every business is different and plans can be customized based on your business needs. Talk to a rep for more information.
Pendo connects with more than 85 tools across CRM, support, marketing automation, collaboration, and analytics platforms. For the complete list, visit the Pendo integrations page.
If you’re on a paid plan, exceeding your MAU limit won’t disrupt your Pendo experience. Your functionality will continue to run without interruption. Your Pendo account representative will reach out to understand whether the increase is due to expected growth that may require a contract adjustment, or if it’s a configuration issue we can help resolve.
If you’re on Pendo Free, exceeding the MAU limit means you won’t be able to create new guides, NPS surveys, or segments until you upgrade to a paid plan.
No pressure. Just answers.
See how Pendo works for your specific challenges, whether you’re tracking adoption, proving ROI, or measuring AI.
