Look around and you’ll likely notice how many leading digital companies have adopted product-led strategies. Slack achieved a billion-dollar valuation in less than a year by growing active users by 7% per week. And how did it generate that incredible traction? By engineering the product to simplify onboarding (thank you, Slackbot), and then by integrating with seemingly every application post-onboarding. Tesla, as much a digital company as it is a car company, upended the automotive industry by unifying the customer journey with the product experience.
These companies realize it’s no longer enough to just offer an exceptional product. Lower barriers to entry have created a proliferation of great products. Instead, the best way to differentiate your company is to organize your company around the entire product experience. This is where product-led organizations excel.
What Is a Product-Led Strategy?
At product-led organizations, the product is more than what the company sells. It’s also how teams organize and align, how they communicate with customers, and how they refine their roadmap. The primacy of product means every team must focus on how they can contribute to a solution that delights users as it helps solve their problems, facilitates interaction, and even provokes sharing with other potential buyers.
In other words, the product is not just one part of the customer experience; it is the experience. Because of this, a product-led strategy forces you to increase communication and become closer to your customer. Product usage analytics and customer feedback create a common language between departments and help inform decision-making about what, when and for whom to build.
In short, a product-led strategy is an approach to running a modern business that puts the product experience at the very center of your organization, ensuring customers get continuous value and keep coming back.
Download “Becoming Product Led: What It Means and How to Get There” here.
Becoming Product Led
Becoming product led requires as much a cultural shift as a technical or operational shift. That level change can be daunting, which is why we’ve created a definitive guide to help you become product led.
So how do you turn your company into a product-led organization? In Becoming Product Led: What It Means and How to Get There, we share specific steps you can take across your organization and within individual teams. You’ll learn how to get started on the right foot by properly evaluating your readiness, anticipating impacts on each department, previewing which product metrics will make the most sense for your organization, and how to capture the qualitative insights needed for context. Along the way, you’ll enjoy a deeper understanding of what becoming product led means for you and your company.
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