Five Reasons to Attend the ProductCraft Conference Event Series

Last year, we brought over 500 product practitioners to San Francisco for the first-ever ProductCraft Conference. And it was such a good time that we’ve decided to take it to multiple cities in 2020.

As our first stop, we’re coming back to the Bay. ProductCraft Conference: San Francisco will take place on February 25 at the Midway in San Francisco. We’ve already finalized our speaker list for this awesome event, and it includes some great names, including Hiten Shah, Sachin Rekhi, Radhika Dutt, and Niels Hoven.

Next up, we’re crossing the pond. We’ll be hosting ProductCraft Conference: London on March 31 at OXO2 in London’s historic South Bank neighborhood. Speakers already include Henry Stebbings, founder of  Stride.VC, and product management coach Tim Herbig, with more well-known names to be added soon.

Finally, we’ll head back to the States, this time to the East Coast. ProductCraft Conference: Boston is happening on April 16 at The Loft at the Innovation and Design Building. We’re excited to share that Prerna Singh, VP of product management at Coedition, Ben Galbraith, product VP at Segment, Jeetu Patel, chief product officer at Box, and Lee Weiner, CPO of Rapid7, will be taking the stage at the event.

If the speakers above didn’t get you interested, we’ve got five more reasons to attend one (or more!) of the ProductCraft Conference events.

No. 1: An engaging agenda

No more of the same old, same old. Yes, we’ll have stages with speakers on them, but you won’t be sitting through a day of lectures. The ProductCraft Conference signature agenda includes a hands-on workshop, an interactive product leadership panel, dedicated opportunities and networking, and inspiring keynotes. Plus, we have a few fun surprises planned. You won’t be bored – we promise.

No. 2: Fresh speakers and perspectives

Other product conferences recycle POV, featuring the same speakers year after year and location after location. The ProductCraft Conference event series features engaging sessions led by well-known, rarely-heard-from product leaders who have changed the way the industry views product management entirely. You’ll be hearing from product leaders at some of the hottest companies in tech and beyond, including Cloudflare, FullStory, Notejoy, AWS Backup, Segment, Box, and Rapid7.

No. 3: Content that matters

Session and workshop topics will focus on what matters most to the modern product professional, including feature prioritization, roadmapping, career growth and development, user retention, and iteration. You won’t find any fluff here – all content has been carefully curated to offer real-world, actionable value to attendees. Here are just a few of the titles of our ProductCraft Conference: San Francisco sessions: “Making Products Stick: How PMs Can Improve Retention,” “How to Iterate Less and Build More,” and “Innovation Systems for Competitive Products.”

No. 4: Practical takeaways

Theory is nice and all, but sometimes it’s good to get your hands dirty. Our interactive, hands-on lab will be a two-hour session with exercises designed to help you unlock your thought processes and apply product best practices to your own organization. You’ll bring tangible outputs back to your team and be able to quickly put your takeaways into action. And we’ll have facilitators on hand to make this interactive experience as smooth and efficient as possible.

No. 5: An audience of product leaders

The ProductCraft Conference event series attracts seasoned product practitioners, with the majority of attendees holding a senior PM title or above. For example, last year’s attendees included CPOs, directors of product, heads of product, and product VPs. Dedicated networking and discussion time are baked right into the conference agenda, giving you plenty of opportunities to chat with and learn from your product-obsessed peers.

Intrigued? Tickets for all three events are currently available. For London and Boston, early-bird pricing is still in effect (meaning you’ll save some serious money). Want to bring a colleague or friend along? If you register two or more people, you’ll get our group discount and save $25 (or £25 for our UK friends) per ticket.

Hope to see you soon!