Pendo + Segment

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What is it?

Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data. Once you’ve tracked your data through Segment’s open source libraries, they’ll translate and route your data into Pendo in the correct format by simply inputting your Pendo API key.
Connect cross-functional data:
Pull user ID or group ID data from Segment and easily map to visitors or accounts in Pendo, and send event data to Pendo as track events.
Leverage segment personas and protocols:
Make the most of Segment’s personas to inform and drive Pendo analytics and in-app guides.

Who is it for?

  • Organizations utilizing Segment to manage an array of data tools
  • Data-driven organizations looking to standardize and act on data across channels

Why is it awesome?

  • Get your most important user and account data into Pendo to increase data accuracy and build out a more complete picture of your users.
  • With Segment, you can be confident in the accuracy of your data and drive more in-app workflows.

What's possible with Pendo + Segment

  • Drive conversions by guiding user behavior with in-app messaging based on customer data from Segment.
  • Create customized onboarding experiences based on Segment customer data.
  • Connect data across your CRM, sales, and support tools to inform product usage data and create effective in-app messaging campaigns.


  • This integration is available as a paid add-on for all Pendo subscriptions. Current customers: Contact your Pendo account representative to purchase.
  • Segment account
  • Pendo API Key
  • Note: This integration replaces the standard Pendo installation method.


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