Integration

Pendo + HubSpot
integration

CRM
Native
Two-Way

HubSpot

Pull your CRM data into Pendo and push product usage data from Pendo into HubSpot with our two-way integration.

  • Build a more complete picture of your customer with CRM data
  • Take action by leveraging usage data in your CRM

Introducing the all-new HubSpot two-way integration

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A holistic, integrated experience

Empower your Sales, Customer Success, and Marketing teams to build a more complete view of your customer, and then take action on that data in Pendo or HubSpot.
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Amplify engagement

Enhance segmentation with real-time customer and usage data, leading to improved customer engagement.

Improve satisfaction and retention

Integrate data from various sources for a complete view of customer interactions, leading to improved customer satisfaction and retention.
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Optimize team strategies

Enable use of behavior data for optimizing and automating marketing strategies through action-based workflows.

Identify patterns

Combine product insights in Pendo with trial conversion or upsells in HubSpot to identify features and usage patterns that result in increased revenue.
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Enhanced outreach
and discovery

Use in-app product usage data to create targeted outreach campaigns and identify new sales opportunities.

Requirements

  • This integration is available as a paid add-on for all Pendo subscriptions. Current customers: Contact your Pendo account representative to purchase.
  • A HubSpot account. The integration works for any package of HubSpot, including all versions of Marketing Hub 
and HubSpot free.
  • To connect, you must have Pendo and HubSpot admin access.

Pendo named a HubSpot Essential App

Together, Pendo and HubSpot provide a one-stop shop customer and product insights. Learn how the two-way integration is powering go-to-market teams.

Resources

HubSpot App Listing

Go to marketplace

Two-way HubSpot Integration setup guide

Learn more

4 ways teams can drive growth with the HubSpot integration

Read now

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