Pendo + HubSpot
integration

CRM

Native

Two-Way

HubSpot

Pull your CRM data into Pendo and push product usage data from Pendo into HubSpot with our two-way integration.

Build a more complete picture of your customer with CRM data
Take action by leveraging usage data in your CRM

Connect Pendo & HubSpot Learn more

Introducing the all-new HubSpot two-way integration

Connect Pendo & HubSpot

A holistic, integrated experience

Empower your Sales, Customer Success, and Marketing teams to build a more complete view of your customer, and then take action on that data in Pendo or HubSpot.

Amplify engagement

Enhance segmentation with real-time customer and usage data, leading to improved customer engagement.

Improve satisfaction and retention

Integrate data from various sources for a complete view of customer interactions, leading to improved customer satisfaction and retention.

Optimize team strategies

Enable use of behavior data for optimizing and automating marketing strategies through action-based workflows.

Identify patterns

Combine product insights in Pendo with trial conversion or upsells in HubSpot to identify features and usage patterns that result in increased revenue.