Pendo + Marketo
integration

MARKETING AUTOMATION

Native

Two-Way

Marketo

Connect product behavior with your marketing automation to deliver personalized, timely campaigns across email and in-app channels to drive adoption and retention.

Push Pendo segments into Marketo to trigger timely campaigns based on behavior and sentiment.
Sync account and visitor data to create more personalized and targeted outreach.
Orchestrate cohesive journeys across email and in-app messages to accelerate adoption and reduce churn.

Connect Pendo & Marketo

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Deliver targeted, precise messaging when it matters most with Pendo and Marketo

Connect your product data and marketing engine to drive deeper engagement, personalized communication, and connected experiences across channels.

Deliver targeted outreach

Target users based on real product behavior to make every message count.

Drive deeper engagement

Trigger emails and in-app messages when users are most likely to take action.

Accelerate onboarding

Enable use of behavior data for optimizing and automating marketing strategies through action-based workflows.

Unify cross-channel journeys

Coordinate email and in-app touchpoints to create seamless user experience.

Unlock growth opportunities

Use product signals to identify ready-to-expand accounts and trigger campaigns.

Requirements

This integration is available as a paid add-on for all Pendo subscriptions. Current customers: contact your Pendo account representative to purchase.
To connect, you must have Pendo admin and Marketo admin access.
The Orchestrate module is required to integrate Marketo emails into journeys.

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