From São Paulo to Lisbon, Luanda to Maputo, Portuguese-speaking markets are experiencing a surge in digital innovation. Startups are scaling faster. Global companies are expanding into Brazil and Portugal earlier in their growth cycles. Entire industries, from fintech to healthcare to logistics, are rewriting their operating models around software and data.

As these markets accelerate, one thing has become clear: Portuguese-speaking countries are dominating the global tech market.

Today, we’re thrilled to announce that Pendo is now localized in Portuguese, making it easier than ever for product, revenue, customer success, and IT teams across the world to understand their users and deliver incredible software experiences.

A global language powering a new generation of digital businesses

Portuguese is one of the most spoken languages on Earth, over 260 million people use it daily. But its influence on tech has grown dramatically in the past decade.

  • Brazil is now one of the fastest-expanding SaaS markets in the world, with thriving ecosystems in fintech, healthtech, HR tech, and education technology.
  • Portugal has become a magnet for global startups and AI research, home to Web Summit and a rapidly growing hub of engineering and product talent.
  • Lusophone Africa (Angola, Mozambique, Cape Verde) is experiencing a wave of digital transformation that has put software front and center.

Across these regions, companies are rapidly investing in AI, automation, and product-led growth, but still they face the universal challenge of understanding how users adopt, experience, and feel about their software.

That’s where Pendo comes in.

Bringing the full power of product intelligence to Portuguese-speaking teams

Building great software requires clarity, and Pendo helps provide it. By combining analytics, in-app guidance, feedback, sentiment, and session replay on a single platform, Pendo empowers teams to build, launch, and scale products with confidence.

With our Portuguese localization, we’re making that power accessible to even more teams. The experience now includes:

  • Fully localized login experience
  • Pages and feature tagging
  • Track events infrastructure
  • Visitor and account details
  • Core workflows used by product, CS, and operational teams every day

This ensures product-led organizations across Brazil, Portugal, and beyond can align around the same insights and drive measurable business outcomes, whether that’s increasing revenue, cutting costs, or reducing risk.

Why this matters: Digital transformation needs user understanding

As companies adopt AI agents, automate workflows, and build for increasingly global customer bases, understanding how real users behave has never been more important. Pendo provides that intelligence (quantitative, qualitative, visual, and conversational) so teams can make decisions grounded in data, not guesswork.

Just as we’ve done with Japanese, German, and Spanish localizations, our Portuguese expansion reflects a broader strategy: build Pendo in a way that adapts to local context while serving a global product community.

What’s next

Portuguese joins Japanese, German, and Spanish as part of our ongoing internationalization initiative, and we’re not done yet. More languages, deeper localization, and continued investment in global product teams are already underway.

We can’t wait to see what our Portuguese-speaking customers create, launch, debug, optimize, and transform with Pendo by their side.

Bem-vindos ao Pendo. O futuro do produto também fala português.