Who wants to build features that aren’t used? Nobody, of course. But the challenge is both making users aware of new features and distinguishing awareness from actual feature adoption. Your users, like the rest of us, are creatures of habit. The onus is on you to help build new habits as new features are released.
Pendo makes it easy to promote new features directly in your product to drive both awareness and adoption.
“It’s really easy to put a guide out there targeted to all the customers who haven’t adopted a feature. In some cases we saw a 1000% increase in feature stage in a week after pushing a guide.”
— Todd Meyer, Sr. Product Manager
When you make a major product update or UI change, awareness generally isn’t your problem. But making users comfortable and proficient in the new experience is often another story. Pendo walkthroughs can explain and guide users through significant product changes.
By delivering feature announcements and guidance in-app, you can measure whether new releases are delivering value, and reduce the spike in support costs that often come with the rollout of significant product changes.Request a Custom Demo
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