Pendo Community

The Evolution of the Role of the Product Manager

Published Sep 22, 2015

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Join us on October 1st at 2pm EDT to hear a panel discussion on the current state of product management and how market forces continue to impact the art and science of product management.

Hear Kirsten Butzow of Pragmatic Marketing and Eric Boduch of Pendo, discuss how industry trends like the rise of Agile Development, the rapid adoption of Cloud and SaaS, the ongoing emphasis on Design and UX, and the increasing importance of product data and analytics have impacted the skills, roles, and toolsets of Product Managers.

At this webinar, you will learn about tools, techniques, and resources you can tap to improve your product management skills.

About the Panelists:

Kirsten Butzow
Kirsten brings an executive’s perspective to her roles as a speaker and Pragmatic Marketing instructor. She has 20 years of experience leading technology companies, including Fujitsu, Pearson and Blackboard, spearheading product management and marketing for product portfolios with revenues of $150 million. As a leader, she has directed product management portfolios, created business plans and strategic product roadmaps and implemented many aspects of the Pragmatic Marketing Framework. She brings this first-hand experience to every course she teaches.

Eric Boduch
Eric Boduch has been involved with both startup and publicly traded software  companies in senior management positions since 1995. He has extensive technology marketing, product management, strategy development and business development experience.  He currently is a founder and board member of, a venture backed software company. Previously, he was CEO of SMaSh, a mobile SMS technology company, and was VP of Marketing for Vitria Inc., a publicly traded software vendor based in silicon valley.  Before Vitria, Mr. Boduch held senior positions at Embarcadero Technologies, ProductSoft, and Cerebellum Software.

Watch the Replay