In today’s data-driven world, product managers are under constant pressure to make informed decisions that drive product growth and success. Product analytics and embedded analytics are two essential tools that PMs can use, but what’s the difference between them and how can they be best used together?
Watch as Deepak Vittal, Director of Product Management at insightsoftware, and Marcus Andrews, Sr. Director of Product Marketing at Pendo, discuss the key differences between product analytics and embedded analytics, their unique strengths and limitations, and how to leverage them in tandem to gain a holistic view of your product and its users.
You’ll learn how to:
- Differentiate between product analytics and embedded analytics
- Identify the most suitable use cases for each approach
- Develop a strategy that integrates both to transform data into actionable insights