Personalize user experiences with segmentation

Build precise segments

Divide your user base by any number of behavioral, demographic, or customer attributes.

Deliver targeted in-app messages

Tailor onboarding for different roles and promote features that drive deeper engagement.

Design better product experiences

Create unique experiences for different types of users to improve satisfaction and drive expansion.

Reach only the right users

Use Nested Segments to combine segments or exclude the ones you don’t wish to contact—like a “do not call” list.

Nested Segments allow me to share and democratize information about our segments. It’s like a single source of truth. Jason Lambert, Product Marketing
With Pendo, I’m able to answer a lot of questions about our users, and even segment by customer type or user role to see how product usage differs for each group. Chad Parker, Manager of Product Ownership
We’ve been improving the conversion of users that actually show up to do a [customer feedback] interview. But it all really started with the Pendo segment and the Pendo guide to be able to reach those users directly in our product. Dan Clem, Senior Product Manager

Build precise segments

Group employees using organizational metadata and user behavior, such as process completion.

Deliver personalized in-app messages

Tailor onboarding for different roles, or curate the right set of resources for each employee.

Guide employees through change

Leverage application engagement data to target the most impacted users during a change.

Leave productive employees alone

Target guidance to the users who need support, while reducing overload for those who don’t.

Nested Segments allow me to share and democratize information about our segments. It’s like a single source of truth. Jason Lambert, Product Marketing
With Pendo, I’m able to answer a lot of questions about our users, and even segment by customer type or user role to see how product usage differs for each group. Chad Parker, Manager of Product Ownership
We’ve been improving the conversion of users that actually show up to do a [customer feedback] interview. But it all really started with the Pendo segment and the Pendo guide to be able to reach those users directly in our product. Dan Clem, Senior Product Manager