We see a clear pattern across most software applications: 80% of usage happens within 10-20% of product features. This 80/20 rule is called the Pareto Principle.
Understanding and visualizing where customer usage is concentrated in your application reveals where your customers perceive the most value, what areas drive the most impact, and if the time spent building underutilized features was worth it.
Optimize your most used features
Are your most heavily used features the ones you thought were most useful? Why are users spending so much time in these areas? Which workflows need the most work? Feature adoption analytics identifies the most important features, and focuses your efforts on improving the areas with the most impact on your user base. Looking at usage through this lens lets you challenge assumptions, providing a jumping-off point for more in-depth investigation.
Explore what drives underutilization
On the other side of the spectrum, some parts of your app will be rarely used. This could be intentional, like a “set it and forget it” configuration dialog, or a feature that serves an important but niche audience. For others, it can shine a light on discoverability challenges you need to overcome or spark discussion around which features might be ready for retirement.