FEATURE ADOPTION

Happy customers use the full product

Maximize the return on your product investments

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Understand which features customers embrace — and which they ignore

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Increase awareness of valuable but underused features

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Set retention goals to see which features promote stickiness

Pendo Feature Adoption Feature Usage Widget

Understand which features customers embrace — and which they ignore

See which parts of your product users enjoy most. Focus on the features that create value and de-prioritize those ready for retirement.

 

“Pendo has allowed us to quantify feature adoption, which we were not able to do before.”

Increase awareness of valuable but underused features

Identify where lack of awareness is impeding customers from discovering high-value features. Use walkthroughs and tooltips to help customers fully realize the potential of your product.

 

“For users that saw the guide, feature usage went up by 2000%. It’s amazing how little announcements like this can have such a huge impact.”

Pendo Feature Adoption Feature Tooltip

Feature adoption

95% of product teams that use Pendo saw an increase in product/feature adoption.

Validated Source: TechValidate

TechValidate 95%
Pendo Feature Adoption Retention Analytics

Set retention goals to see which features promote stickiness

Compare churn and expansion rates across segments to understand the impact your features have on business goals. Optimize the user journey to help drive their success, and yours.

Sam Robinson, Product Manager, Dispatch

“One of the things we used Pendo for was to target those users who weren’t adding “retail jobs” [a core feature of the dispatch product] and then try to increase it by calling out certain buttons. Just this past year, we were able to increase the usage of this feature by 25%.”

Sam Robinson | Product Manager Dispatch logo

Case studies

OpenTable marketing team used Pendo to increase customer engagement by 25x and decrease campaign costs.

Marketo’s phased approach to launching in-app messaging provides valuable insights and increases product engagement

Optimizely sees 38% increase in adoption through in-app education