The Rise of Product Ops

Operations functions have been around for decades, and now, product has an operations specialty of its own. While working to improve the operational efficiency of product teams isn’t necessarily new, creating a dedicated product ops role or even team is. And it’s on the rise. In order to understand why you need a product ops function, you first need to understand what it is and how it fits into organizational structures.

In this webinar, we break down the five core areas of the product ops function, why it’s on the rise, and where it fits within the larger product environment. We also share insights from current product ops practitioners and interview Brian Crofts, Pendo CPO, on why (and how) he has introduced an ops function into his product organization.

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