Adoption 101: how to measure, track, and leverage user behavior
In today’s subscription economy, software companies that don’t pay attention to adoption are running a high risk customer churn. Making sure that customers are engaged with a product and realizing value is an imperative that spans the Product, Marketing, and Customer Success teams.
Michael Peach, Head of Product Marketing at Pendo, and Kayla Murphy, Director of Customer Success & Growth at Trustfuel discuss all things product adoption. The session will cover:
- Best practices for communicating new feature announcements
- How to accurately measure and benchmark feature adoption
- Core customer success processes that can help to ensure customer engagement