A product-led approach to product-market fit

In the past few years, we’ve seen a pioneering group of software companies cross over $1B in revenue. What do they have in common? They took a product-led approach to acquiring, activating, and monetizing their customers.

The product-led growth (PLG) model is becoming the standard go-to-market strategy for building best in class, efficient, and high growth software businesses. But at the heart of PLG lies a strong product-market fit. Join Karan Singh, Partner at Sapphire Ventures, and Sanjiv Sachdev, Senior Value Consultant at Pendo, as they break down successful software companies’ product-led approach to product-market fit.

You’ll learn:

• What product-led growth (PLG) is and how it helps accelerate the path to $1b ARR
• The difference between having and not having product-market fit (PMF)
• How companies can find product-market fit