Pendo Media Kit

Company overview

Pendo was founded in 2013 when alumni from Rally, Google, Cisco, and Red Hat combined their heads and hearts to build something they wanted but never had as product managers — a simple way to understand and act on what truly drives product success.

User insight. User guidance. User communication. With Pendo, product teams can understand product usage, collect feedback, measure NPS, onboard users, and announce new features in app—all without requiring engineering resources.

What’s all this add up to? Digital product experiences that delight users—and products they wouldn’t want to live without.

Pendo is on a mission to improve society’s experience with software, and that begins with a passionate and diverse team.

Proudly founded in North Carolina but engineered to scale globally without losing that soul.

Quick facts

2013
founded in October
6
offices worldwide
106M
funding raised
1,100
customers
226%
three-year growth rate
350+
employees

Recent awards

Best Private Cloud Company to Work For (2019)

The Next Billion-Dollar Startups (2018)

Best Workplaces(2019)

Cloud 100: The World’s Best Cloud Companies (2018)

500 Fastest Growing Private Companies (2019)

Leader in Product Adoption & Digital Adoption Categories (2019)

Founders & C-Suite

Todd Olson, CEO

Todd Olson

Founder/CEO

Erik Troan, Founder/CTO

Erik Troan

Founder/CTO

Eric Boduch, Founder/Chief Evangelist

Eric Boduch

Founder/Chief Evangelist

Rahul Jain, Founder/VP Business Development

Rahul Jain

Founder/VP Business Development

Jennifer Kaelin, CFO

Jennifer Kaelin

CFO

Brian Crofts, CPO

Brian Crofts

CPO

Jake Sorofman, CMO

Jake Sorofman

CMO

Leslie Neitzel, VP People

Leslie Neitzel

VP People

Bill Binch, CRO

Bill Binch

CRO

Jennifer Dearman, CCO

Jennifer Dearman

CCO

Our investors

Our Customers

Logos

We use our primary full-color logo wherever possible. The white version may be used on dark backgrounds or images as an overlay. Avoid placing either logo on textured or visually busy backgrounds. The icon may only be used in small formats where the primary logo isn’t readable.

Media Kit Pendo Logos

Colors

Pink is Pendo’s primary color. Charcoal and light grey are preferred background and text colors, while teal is our primary CTA color. Secondary colors should be used sparingly as accents.

Media Kit Pendo Colors

Brand font

Pendo’s brand font is Proxima Nova. We typically use lighter weights at larger sizes and heavier weights to show emphasis at smaller sizes.

Proxima Nova Light/Regular/Bold

For the latest news and updates from Pendo, visit our press center

For media requests or press, email [email protected]