Medir y aumentar la satisfacción del cliente

Pendo's AI sentiment analysis automatically scans open-text survey responses to identify friction patterns, without anyone manually reading through hundreds of comments. When users express frustration with a specific flow, feature, or message, Pendo clusters those signals into themes and surfaces them as detractor patterns. Combined with session replays, you can move from "users are frustrated with onboarding" to watching exactly where they drop off,  all within the same platform. This turns qualitative sentiment into a diagnostic tool, not just a reporting metric.

Pendo supports both. While many teams use Pendo to measure sentiment among external customers, it's equally effective for internal software deployments — tracking how employees feel about the tools they're required to use. For organizations rolling out new enterprise software, Pendo can deliver NPS or CSAT surveys inside the application, segment responses by department or role, and surface sentiment trends across the employee base. This is particularly valuable during large-scale digital transformations where adoption friction and low satisfaction are early warning signs of a failed rollout.

Pendo applies AI-powered sentiment detection to open-text survey responses across NPS, CSAT, and other surveys. The AI automatically classifies responses by sentiment — positive, neutral, or negative — and groups them into themes without manual tagging. This allows product teams to detect friction signals at scale, understand what's driving sentiment trends over time, and surface feedback patterns that would otherwise take weeks to find manually.

Pendo delivers NPS surveys natively inside your product as in-app guides, triggered by user behavior, time-in-app, or specific segments. You can also send surveys via email. Customers using Pendo's in-app delivery have seen up to a 1,300% increase in survey responses compared to email-only programs — because the survey reaches users in context, at the right moment.

Unlike standalone survey platforms, Pendo connects NPS scores directly to product usage data — so you can see exactly which features your promoters use, which workflows your detractors struggle with, and what behavioral patterns predict satisfaction or churn. This means every NPS response is enriched with context from inside your product, not just a score in a spreadsheet.

Yes. This is one of the strongest use cases for Pendo's in-app survey delivery. Because surveys are triggered by behavior inside your product, you can show a sentiment or CSAT survey to users immediately after they interact with a new feature, complete a workflow, or hit a specific milestone. There's no lag between the experience and the feedback. Product teams use this to validate launches within hours, catch unexpected friction before it drives churn, and compare sentiment scores pre- and post-release without waiting for an email survey cycle to close.

Pendo's AI automatically extracts themes from open-text NPS responses, reducing manual analysis time by 80%. Instead of reading hundreds of responses one by one, Pendo surfaces the top detractor themes — for example, identifying 7 distinct friction points across thousands of responses — without any manual categorization. Teams get to insight faster and can prioritize fixes based on what's actually driving negative scores.