PENDO FOR MARKETING
What if you could turn every lead into a loyal customer?
See what users are doing before and after they convert and optimize every journey across every touchpoint.
Accelerate
pipeline
Build demand generation campaigns that directly influence product behaviors, accelerate conversion, and reduce customer acquisition costs (CAC).
Improve customer
satisfaction
Create stronger customer relationships with timely, personalized messaging that boosts satisfaction and reduces churn risk.
Measure and optimize
performance
Track both anonymous and identified users, see how they engage, and optimize the full journey from end-to-end.
Increase Sales
See the behaviors that lead to conversions
and drive new revenue growth
Target the right customers with tailored messaging across the product experience. Create user segments and launch products and features that stick.
Mimecast increased feature adoption by 33%
Cut costs
Convert users at lower cost with segmented flows that free up support and engineering time
Build your own in-app messaging and improve onboarding based on users’ pre-conversion activity, all without engineering support.
BigChange gained visibility without needing engineering support
Reduce risk
Keep customers happy by finding and eliminating friction points before they happen
Gather feedback from customers to shape better experiences without relying solely on customer success or email.
Morgan Stanley used Pendo to predict and head off user churn
“Our entire marketing team uses predictive analytics and in-app insights to create data-driven campaigns that drive adoption, retention, and product love—right where it matters most: inside the product. From onboarding to product launches, it’s how we turn real-time engagement into meaningful marketing moments at scale.”
– Grad Conn, CMO
Ready to see how Pendo can help your marketing team?
“With Pendo, we can quickly and easily create an in-product experience for users. As marketers, it’s incredibly powerful that we don’t need to rely on engineers to do this.”
– Bekah Wheeler, Director of Lifecycle Marketing, LastPass
Frequently asked questions
Pendo empowers demand generation by identifying high-intent product-qualified leads (PQLs) based on in-app behavior, allowing for more targeted sales outreach. It can also leverage in-app guides and messages to nurture prospects directly within the product, driving them towards conversion and accelerating the pipeline by delivering highly relevant calls to action at the right moment.
Pendo contributes to brand strength by enabling users to tell data-backed, product-led stories that resonate with actual user value. By identifying the most engaged and satisfied users, Pendo proactively solicits testimonials and case studies, building powerful social proof and strengthening a brand’s credibility in the market. It also ensures a consistent and positive brand experience within the product itself.
Pendo is a powerful tool for lifecycle marketing, enabling personalized onboarding, targeted feature adoption campaigns, and proactive churn prevention through health scoring. It facilitates real-time feedback collection via in-app surveys and helps foster customer loyalty by celebrating user milestones and providing direct access to community resources within the product.
Pendo delivers comprehensive product analytics, providing deep insights into user behavior, feature usage, and conversion funnels. This data helps directly correlate marketing campaign effectiveness with in-product outcomes, enables A/B testing on in-app experiences for continuous optimization, and tracks key metrics like Product Engagement Score (PES). Its integration capabilities are crucial for a holistic view of the customer journey and robust ROI measurement.
