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The top 10 mobile KPIs you should be tracking (and why)

Introduction

The challenges and opportunities of a mobile-first world

It’s never been easier for users to get up and running with new software. It’s also never been easier for those same users to abandon that software and head for greener pastures when the product doesn’t work the way they’d hoped.

Mobile promised us flexibility and agility—a way for users to accomplish their most important tasks whenever, wherever, on any device. It’s an exciting chance for product leaders to create apps that are omnipresent, and that can deliver ongoing value to users. But mobile also comes with unique challenges.

Your window of opportunity to delight is fleeting and tightly time-bound—often measured in fractions of a second. You have to build with variety in mind, accounting for users accessing your app on all kinds of devices and operating systems. And then there’s versioning—and the struggle to get all your users on your latest release. Plus, time just seems to move faster in the mobile world as deployment cycles are shortened to quickly squash bugs and meet rapidly changing user demands.

With the pace of mobile innovation, it’s more important than ever to use data to make informed decisions—so you can keep pushing your product forward and delivering an incredible user experience. Knowing what key performance indicators (KPIs) to measure—and putting the right systems in place to capture and act on them—is critical. It’ll help you and your team understand which features are working as planned, see where and how your users access and derive value from your app, and capture what your users love most (or least) about your product.

The following is our list of the top ten KPIs all mobile product leaders should track. Armed with this data, you’ll have everything you need to deploy with confidence, delight your customers, and drive competitive advantage from your mobile apps.

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