There’s no doubt about it: While we strive for our mobile apps to be intuitive and user-friendly, there are always opportunities to enhance the user experience for our mobile users. One of the most successful ways you can do this is with in-app onboarding–leveraging guides, tooltips, and help buttons in the app itself to help your users right when they need it.
PMs know that updating and launching new app versions (and then getting users to upgrade!) is a lot of effort–which is where the magic of Pendo comes in. With Pendo, you have full control over the in-app experience without ever needing an engineer or a new version of your app. You can react as circumstances change, launch new features successfully, and get new users to value quickly–all without touching a single line of code.
What’s contextual onboarding, anyway?
Contextual onboarding is a way to help your new users–or show existing users–new features and workflows in your application. When onboarding is “contextual” it means you’re able to give users the right help at the right time. Instead of showing all of your users the same in-app guides, contextual onboarding allows you target users based on where they are in their journey to ensure your messages are genuinely relevant and helpful. In Pendo, you can choose exactly who should see which guides, helping to keep the content engaging and relevant to each individual user.
When you’ve invested so much in creating a great app, including in-app onboarding as part of your user experience means you can be confident that everyone is supported and using your app in the intended way.
Contextual onboarding use cases your users will love
There are a few different types of contextual onboarding that you can utilize. In practice, most organizations will switch up their approach based on what their end goal is and what makes the most sense for their app and users. You can also combine all three types, of course.
Here are three approaches to consider:
1. Highlight your app’s benefits (“Show me why”)
Launching an in-app guide to show (not just tell) users the benefits they will get from using your app helps set expectations and make them feel confident about getting started. Explaining your application’s major benefits and key features demonstrates why they should invest their precious time and effort in your app the very first time they open it. If users know the value up front, it keeps them engaged and wanting to learn more.
Take the time to think about your “first use” app experience. What do users need to know to be successful? What do they need to do to get started? This will help inform the type and style of in-app guidance you’ll want to offer in the very early stages of your user’s journey.
In Pendo, you can build multi-step guides to support new users through their crucial first experience, and launch these guides when a user first opens your app. Combining a showcase of your app’s benefits with a basic product tour is a great way to build users’ confidence.
2. In-app tutorials (“Show me how”)
Tooltip guides are fantastic for steering users through important features and workflows. Short and instructional guides can really enhance a user’s experience, especially if your app contains complex actions where extra support might be needed.
If it’s more appropriate to let your users explore on their own, you could add a “launch” option to your most critical workflows. This will let users have free rein alongside the ability to quickly access guided in-app help when they need it–aka the best of both worlds.
As with all contextual onboarding, take the time to consider what type of in-app guides are going to be the most appropriate. Think about how tech savvy your users are, what your app needs to help them accomplish, and which areas of your app are the most important for getting users to value.
3. Help new users get set up (“Get me started”)
Finally, many apps require some level of user setup when they’re used for the first time. Guiding a user through this experience to get them started quickly can be the difference between an engaged user and one that deletes your app a few minutes in.
If your app requires any user setup, consider including a short, guided experience to help support users and make them feel good about your app right from the start.
You could also consider adding tooltip guides to “Help” or “Information” buttons. These are non-intrusive and give users a lot of control. When they get stuck or want to understand an area of your app in more detail, this option will allow them to launch in-app help when they need it.
Contextual onboarding best practices
With these three use cases in mind, here are some additional best practices for building a successful in-app onboarding experience:
- We recommend building a guide with a maximum of five steps so you don’t overwhelm your users (this does vary between our customers though!). In Pendo, you can use guide metrics to understand the length and type of in-app guides that work best for your particular app and user base. And remember, you can quickly and easily edit any guides and add or remove steps–all without an engineer or new app version.
- Brevity is your friend: Use. Short. Sentences.
- For brand new app users, start with a full-screen guide step to demonstrate the app’s benefits.
- Use similar branding for each step of a guide sequence to ensure a smooth visual experience.
- If you have an in-app product tour, decide whether you want to let your users opt-out of the tour. This is very much a personal choice. There will be occasions where you feel it’s important to guide users through a certain area of your app, and others where it’s ok for them not to complete the guide steps. Use your judgement wisely here; not allowing an opt-out can be a frustrating experience if it’s not used carefully.
- For longer workflows, show the total number of steps. This sets expectations for the user; they can see exactly how far through they are and how many steps are left. They are much more likely to complete a set of guides when they know how long it will take.
- In a new feature announcement, the last step can lead directly to the new feature’s page (via an app’s deep link).
- If you use a tooltip in any step of your guide, test it on a physical device before deploying the guides to your users.
If you want to learn more about creating mobile guides for effective onboarding, check out the recording of our latest webinar, “How to delight your mobile users with in-app guides”:
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