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The analytics-led path to digital adoption

Introduction: The digital transformation journey

“A journey of a thousand miles begins with a single step.” So holds an ancient Chinese proverb. It’s one that companies planning digital transformations would do well to remember.

Crafting the right digital transformation strategy and rolling out new digital tools for your employees is no easy task, especially for large enterprises. It won’t happen magically overnight, and the unfortunate reality is that most companies fail at undertaking it in the long term. They fail because they’re not putting the employee experience at the center of their strategy. But therein lies an opportunity.

Companies that understand the behavior and needs of their employees and base their plans for digital change around those behaviors and needs are the ones that will succeed. To understand why—and the crucial role that analytics plays in driving digital change—let’s take a step back and consider how the workplace and our very conception of it have transformed in recent years.

The rise of the digital workplace

There’s been a paradigm shift in how we think about software at work. Where we once considered software just one kind of tool among many we used in the workplace, it’s become so much more. Indeed, software has become the workplace itself. So many of what were once direct human-to-human interactions now take place digitally. Software has become the means through which we communicate, collaborate, plan new initiatives, execute implementations, and accomplish countless other tasks.

Company budgets reflect this new reality. Organizations are spending more on the apps they use internally than ever before. By 2020, in fact, the average company was spending 50 percent more on software as a service (SaaS) products than it did two years earlier. You might assume that realizing the benefits of these apps would be easy once they’re pushed live within a company. But are IT teams really getting the full value of what they’re paying for?

Speed bumps along the way

If employee experience is anything to go by, the answer to the previous question is no. In recent survey data, IBM discovered that a “trust gap” existed between employers and employees over the issue of software. Specifically, it found that “while 74% of employers believe their organizations are helping employees learn skills needed to work in a new way, only 38% of employees felt similarly.” Managers may be giving their teams new digital tools to use, but they’re not providing the support employees need to fully adopt and feel comfortable with those tools. The result? Individuals are getting stuck, and companies aren’t driving the change they think they are.

Analytics as the answer

If a digital transformation plan is going to succeed, business technology leaders and their partners have to base it on a clear understanding of how employees actually do their work. To do that, they need to harness the power of analytics. It’s no surprise a recent Everest Group report argues that analytics should form “the backbone of key business decisions.” In this e-book, we’ll show you how analytics—in particular the robust analytics the best digital adoption solutions offer—provide meaningful organizational insights, inform and improve your digital transformation roadmap, optimize execution, and make already successful rollouts even better.
Are you ready to take the first step on your digital transformation journey? It starts with understanding the nature of analytics and the problems it solves.