PENDO FOR STARTUPS
Product insights that grow with your startup
Get the data you need to understand user behavior, prioritize features, and build a product that fuels your company’s rapid growth.
Get clear insight into user behavior
See exactly how users engage with your product—including which features they use, the paths they take, and where they get stuck.
Find and prove product-market fit
Use quantitative and qualitative data to learn what your users need, iterate quickly, and increase adoption and retention.
Save engineering time and resources
Track product usage, implement UI fixes, and communicate with users in-app—without relying on your engineering team.
Analytics, guides, and feedback tools that scale with you
The Pendo platform is here to support your current phase of growth—and help you get to where you want to go in the future.
Make data-driven product decisions from day one
Onboard users and improve adoption—without engineering
Drive product-led growth.
Loved by 14,400 companies of all sizes.
BombBomb leveraged Pendo to personalize in-app user onboarding, saving over 300 customer success hours and significantly improving the user experience.
Read the case studyDon’t just take it from us.
Hear what startup leaders like you have to say about Pendo.
Product
Management
Mobile App
Analytics
Product
Analytics
“Pendo is more than just a tool; it’s an indispensable asset that has enabled me to enhance our products, streamline user feedback collection, and track essential product metrics.”
Data Product Manager, Extole
“Pendo offers our organization a comprehensive and easy-to-use solution to analyze and improve the user experience and increase the adoption of all our applications.”
Stack Developer, SF AppWorks
“Working in a startup in growth mode, development resources are precious, so the fact that I can simply open the Pendo Designer and tag any features that I want to measure is of great benefit.”
Head of Product, Zaptic
“I love Pendo because it helps me understand my customers better. It provides valuable insights into their usage and preferences so I can create customized experiences in the app to increase engagement and conversions.”
Geographic Information Systems Analyst, Municipal GIS Partners, Inc.
“One of the best things about Pendo is that it allows us to monitor various key performance indicators closely. This makes it easy to identify how users interact with new pages and features, which helps us optimize the platform for maximum effectiveness.”
Android Developer, Belly
“I don’t need to ask engineering to tag content I can do it myself AND the data is backdated to when Pendo was installed. These two items alone give me ownership over the product analysis process and the flexibility to experiment fast.”
Senior Product Manager, ResoluteAI
“Our product contains features that are constantly being upgraded, renewed, or added. With the help of Pendo we can easily target the right customers to communicate our product updates and values to.”
Marketing Coordinator, Vesper
“Before implementing Pendo, we had very little insight into how our customers were using our applications. There were a lot of subjective opinions on usage and no real data to support decision-making. With Pendo, we can understand which features are being used so that we can make data-driven decisions on our product roadmap.”
Director of Product Management, PayGround
“Pendo is more than just a tool; it’s an indispensable asset that has enabled me to enhance our products, streamline user feedback collection, and track essential product metrics.”
Data Product Manager, Extole
“Pendo offers our organization a comprehensive and easy-to-use solution to analyze and improve the user experience and increase the adoption of all our applications.”
Stack Developer, SF AppWorks
“Working in a startup in growth mode, development resources are precious, so the fact that I can simply open the Pendo Designer and tag any features that I want to measure is of great benefit.”
Head of Product, Zaptic
“I love Pendo because it helps me understand my customers better. It provides valuable insights into their usage and preferences so I can create customized experiences in the app to increase engagement and conversions.”
Geographic Information Systems Analyst, Municipal GIS Partners, Inc.
“One of the best things about Pendo is that it allows us to monitor various key performance indicators closely. This makes it easy to identify how users interact with new pages and features, which helps us optimize the platform for maximum effectiveness.”
Android Developer, Belly
“I don’t need to ask engineering to tag content I can do it myself AND the data is backdated to when Pendo was installed. These two items alone give me ownership over the product analysis process and the flexibility to experiment fast.”
Senior Product Manager, ResoluteAI
“Our product contains features that are constantly being upgraded, renewed, or added. With the help of Pendo we can easily target the right customers to communicate our product updates and values to.”
Marketing Coordinator, Vesper
“Before implementing Pendo, we had very little insight into how our customers were using our applications. There were a lot of subjective opinions on usage and no real data to support decision-making. With Pendo, we can understand which features are being used so that we can make data-driven decisions on our product roadmap.”
Director of Product Management, PayGround
“Pendo is more than just a tool; it’s an indispensable asset that has enabled me to enhance our products, streamline user feedback collection, and track essential product metrics.”
Data Product Manager, Extole
“Pendo offers our organization a comprehensive and easy-to-use solution to analyze and improve the user experience and increase the adoption of all our applications.”
Stack Developer, SF AppWorks
“Working in a startup in growth mode, development resources are precious, so the fact that I can simply open the Pendo Designer and tag any features that I want to measure is of great benefit.”
Head of Product, Zaptic
“I love Pendo because it helps me understand my customers better. It provides valuable insights into their usage and preferences so I can create customized experiences in the app to increase engagement and conversions.”
Geographic Information Systems Analyst, Municipal GIS Partners, Inc.
“One of the best things about Pendo is that it allows us to monitor various key performance indicators closely. This makes it easy to identify how users interact with new pages and features, which helps us optimize the platform for maximum effectiveness.”
Android Developer, Belly
“I don’t need to ask engineering to tag content I can do it myself AND the data is backdated to when Pendo was installed. These two items alone give me ownership over the product analysis process and the flexibility to experiment fast.”
Senior Product Manager, ResoluteAI
“Our product contains features that are constantly being upgraded, renewed, or added. With the help of Pendo we can easily target the right customers to communicate our product updates and values to.”
Marketing Coordinator, Vesper
“Before implementing Pendo, we had very little insight into how our customers were using our applications. There were a lot of subjective opinions on usage and no real data to support decision-making. With Pendo, we can understand which features are being used so that we can make data-driven decisions on our product roadmap.”
Director of Product Management, PayGround
Pendo for startups FAQs
Startups use Pendo to understand how users engage with their product, onboard new users with in-app guides, and collect feedback through NPS surveys—all without relying on engineering resources. This helps early-stage teams iterate faster, prove product-market fit, and make data-driven decisions. A Crunchbase analysis found that Pendo customers are 18% more likely to raise a subsequent round of funding than the average startup.
Product analytics show you exactly how users interact with your features—which ones drive engagement, where users drop off, and what behaviors correlate with retention and upgrades. For startups, this data is critical for validating assumptions, prioritizing your roadmap, and demonstrating traction to investors. Pendo provides retroactive analytics, so you can see historical user behavior from the moment you install.
In-app guides let you create walkthroughs, tooltips, and announcements that appear inside your product—guiding users to key features without manual training or support calls. For startups with lean teams, this means you can scale onboarding as your user base grows. You can personalize guides based on user role, behavior, or plan, and deploy them without writing code.
Yes. AI startups are using Pendo Agent Analytics to track how users engage with AI-powered features, identify adoption patterns, and understand which AI capabilities drive value through. Combined with in-app guides for feature education and NPS for qualitative feedback, Pendo helps AI startups iterate on their product experience and demonstrate impact to stakeholders.
Pendo Free includes product analytics, in-app guides, NPS surveys, and roadmaps for up to 500 monthly active users (MAUs). It supports unlimited web and mobile app keys and is free forever—no trial period. It's designed to give startups everything they need to get started with product-led growth, with the option to scale into paid plans as needs grow.
Pendo is built to grow with you. Start with Pendo Free for up to 500 MAUs, then expand into paid plans that add more users, advanced analytics, session replay, and journey orchestration as your product and team mature. The platform connects with 85+ tools including CRMs, support platforms, and data warehouses, so it integrates into your stack at any stage.
“As a startup we need to be thoughtful of how we utilize our resources, and the ROI with Pendo was realized within a matter of weeks—not months or years.”
– Jon Trout, CEO at Chekhub
