Intellectual Property Guidelines

last updated November 2021

The Pendo brand, including Pendo trademarks, copyrights and domains, is one of Pendo’s most valuable assets. It helps distinguish Pendo’s products and services from those of Pendo’s competitors and signifies to the public the high quality of those products and services.

Adhering to these Guidelines helps Pendo protect its intellectual property rights and strengthens Pendo’s corporate and brand identity. We thank you for helping us preserve our brand and these rights.

Pendo uses several terms and logos as trademarks in branding its products and services, including those displayed below. Some are registered or are in the process of becoming registered in the U.S. as well as other countries, and others are common law trademarks.

Please do not alter Pendo trademarks.
Pendo trademarks should be used consistently and should not be altered. For example, do not:

• Abbreviate the trademarks.
• Change the colors or typeface of the trademarks.
• Add words or design elements to the trademarks.
• Hyphenate the trademarks unless the trademark itself is hyphenated.
• Translate the trademarks into another language.
• Use the trademarks in a possessive or plural form.

Please provide attribution to Pendo, as applicable.
Attribution notice is a notice that denotes the trademark or copyright owner to the public. Please include an attribution notice at the bottom of the product documentation or other communication, as appropriate.

See below for some examples:

• Trademark Notice:
  • Various trademarks, product names, logos and other marks and designs are held by their respective owners and may not be used without permission.
    or
  • Use the ® or ™ designator the first time a Pendo trademark appears in text. Refer to the list of trademarks above to determine whether to use the ® or ™ designator.
• Copyright Notice:
  • © [YEAR] Pendo.io, Inc. All rights reserved.
• Combined Trademark and Copyright Notice:
  • © [YEAR] Pendo.io, Inc. All rights reserved. Various trademarks, product names, logos and other marks and designs are held by their respective owners and may not be used without permission.

Authorized Partner, Vendor and Sponsor Use of Intellectual Property

Authorized Pendo partners, vendors, and sponsors may use Pendo intellectual property in accordance with these Guidelines and the Pendo Style Guide in connection with the promotion of Pendo and its products and services, but please keep in mind the following:

• Pendo trademarks should only be used to refer to Pendo and Pendo products and services.
• Your websites, marketing, logos and otherwise should not copy the look and feel of the Pendo website, marketing, or otherwise.
• Pendo trademarks should not be combined or transposed with any third party marks, and it should be clear that your product or service is owned by you and is not offered by Pendo.
• You may not use or register, in whole or in part, any Pendo trademark or an alteration, variation, abbreviation, misspelling, foreign-language equivalent or otherwise thereof. This includes not utilizing a Pendo trademark or confusingly similar term as or as part of a company name, trade name, product name, domain name, or service name.
• All information, graphics, text, materials, functions and other content, including those contained on any Pendo-operated website, is a copyright belonging to Pendo or its licensors. Please reference the Pendo Terms of Service for further guidance.
• Additional restrictions may apply to your use of Pendo trademarks so please be sure to review all other relevant agreements in place with Pendo.
• Please do not use Pendo intellectual property in a way that is misleading or suggests sponsorship, affiliation, or endorsement by Pendo.

If you have any questions regarding these Guidelines or would like to request permission to use any Pendo intellectual property, please email us at legal@pendo.io