Yuh is one of Switzerland's fastest-growing neobanks and one of its most popular fintech apps, offering an all-in-one mobile finance app that makes paying, saving, and investing simple for Gen Z and beyond. Now a part of the Swissquote Bank family, Yuh focuses on easy-to-use UX and transparent pricing to help young customers start their investment journey.
Banking
1-50
EMEA
Switzerland
Yuh had inherited a dated on-premise analytics tool that left the team without visibility into how 360k+ clients were using their mobile app. For a product built around UX as a key differentiator, this lack of insight was a critical gap.
Pendo gave the team self-service analytics and in-app guides to understand user behavior and communicate with customers. They used Pendo to identify that only 10% of users were engaging with two resource-intensive features, validating the decision to sunset them.
Pendo enabled ruthless prioritization at Yuh, freeing up development resources to focus on higher-impact work. Today, over 20% of the company uses Pendo across departments—including product and marketing—giving everyone data-driven insights to make better decisions.
Yuh launched in 2021 with a clear mission: Make finance simple for younger generations. Formed as a joint venture between Swissquote Bank and PostFinance, Yuh had three core pillars: pay, save, and invest. Its mobile app aimed to meet Gen Z where they are, offering everything from Apple Pay to crypto investing in one seamless experience.
The strategy worked. Yuh grew from zero to over 360,000 customers in four years, becoming one of the top finance apps in Switzerland. In 2025, Swissquote fully acquired the company, with plans to nurture Yuh's younger customers into professional traders.
But there was a problem: Despite rapid growth and a focus on UX as a key differentiator, the team had limited visibility into how customers were actually using the app.
"We were blind," says Ilija Braun, Yuh’s manager of business and customer insights, who has been with the company since its launch.
Yuh had inherited an old analytics tool from Swissquote that was on-premise and did not enable self-service. For a mobile-first product targeting digital natives, this lack of real-time insight into user behavior was a critical blind spot.
When Ilija started at Yuh, one of his first assignments from the head of product was clear: find a suitable analytics tool. After evaluating several solutions, including Mixpanel, Yuh chose Pendo on the strength of its analytics’ breadth and depth.
One of the first insights Pendo surfaced was eye-opening: certain features that the team assumed were valuable were barely being used.
"We saw that only 10% of the clients were using these two features, and there was no real value, so we decided to sunset them," Ilija explained.
But before pulling the plug, the team wanted to give those 10% a chance to provide feedback. When customers had the chance to speak up in-app, they stayed silent. The team was confident in their decision: the data was clear, and the lack of engagement through the guide confirmed it.
This data-driven approach helped Yuh make better product decisions and free up development resources for features that would drive real value for the majority of users. Rather than maintaining features that served only a vocal minority, the team could focus on experiences that moved the needle for their growing customer base.
“We needed self-service analytics that could keep up with how fast we were growing. Pendo gave us that. Now our team can answer their own questions about user behavior without data science or engineering dependencies. That speed is critical when you're scaling from zero to 360k+ customers in four years.”
—Ilija Braun, Business and Customer Insights Manager, Yuh
Essential infrastructure for innovation
Today, Pendo isn't just a product tool at Yuh: it's become infrastructure that spans departments. Over 20% of the company relies on Pendo’s product analytics data to make decisions, from product managers to marketers.
Case in point: Yuh recently used Pendo to build a dedicated testing cohort for a new GenAI feature. Instead of rolling it out broadly, the team identified its most engaged users via Pendo, invited them into a test group, and then polled them weekly using in-app surveys. This allowed them to iteratively improve the feature based on high-quality, continuous feedback before releasing it to the general user population. It’s just one example of how the team is using Pendo not just for analytics, but as an active decision-making and validation layer for innovation.
For a lean team managing hundreds of thousands of users, the democratization of data Pendo enables has been crucial. Instead of bottlenecking insights through one analyst, teams can self-serve answers to their questions and act on what they find. What’s more, its impact has drawn attention within the broader Swissquote group.
As Yuh continues to scale and nurture its young customers toward becoming sophisticated investors, Pendo provides the visibility the team needs to deliver on its promise: making finance simple, transparent, and accessible.
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