Introducing the Digital Adoption Certification Course by Pendo and Mind the Product

Published Apr 23, 2024
Learn how to optimize internal products and processes.

Traditionally, companies put a lot of effort into ensuring their offices had the right equipment, meeting spaces, and social calendars to fuel employee productivity, morale, and collaboration. With today’s increasingly distributed and hybrid workforces, the same level of consideration—if not more—needs to be given to the digital workplace.

In order to optimize its digital workplace, a business must ensure employees can successfully use software tools and digital processes without friction—which is easier said than done.

According to a report from Harvard Business Review Analytic Services and Pendo, 89% of executives say that driving adoption of employee-facing software is a priority for them, but only 30% say their organization is highly effective at doing it.

In an effort to help improve this statistic and empower business technology leaders and internal product managers alike, Pendo and Mind the Product created the Digital Adoption Certification Course

The course explores how to build optimal digital experiences for internal users, and includes plenty of proven digital adoption best practices and real-world examples. Once you take the course and pass the exam, you’ll earn a “Digital Adoption Certified” digital badge—just like that of our four other online courses.

Ready to get started with the Digital Adoption Certification Course? Sign up for free here.

Why does digital adoption matter?

There was once a time when we thought of software companies as simply companies that made software. But today, every company is a software company. No matter what industry a company is in, it relies on software to get things done and realize key business objectives. 

According to G2, in 2023 businesses used an average of over 300 software-as-a-service (SaaS) products. How do you ensure you’re getting the maximum value from these software investments? It all starts with employees adopting and using them effectively—which requires a clear understanding of how they actually do their work.

Throughout the Digital Adoption Certification Course, you’ll learn strategies for analyzing and optimizing employee behavior in software, best practices for managing internal applications, and why more effective software usage drives larger business impact.

Who is responsible for driving digital adoption?

Driving digital adoption is a cross-functional effort where multiple roles and departments have a stake in ensuring employees utilize software to the fullest. This includes anyone who is responsible for building or managing internal software applications and experiences, managing their organization’s software portfolio, or increasing business efficiency with software. 

Here’s a look at some of these roles at a high level:

  • Technology leadership: Business technology leaders care about the return on investment of the software they build or buy for employees—which requires employees to be using these tools properly and consistently.
  • IT: In a digital workplace, IT teams have to rethink how they onboard new employees, roll out new software applications, and provide support. Each employee essentially has a custom set of software products they use at work, and IT teams have to find ways to support all of them.
  • Operations teams: Revenue operations, marketing operations, and product operations teams are often the “keeper of the tools” for their respective departments, working to drive operational efficiency and proper software usage so employees can do their jobs effectively.
  • People teams: Human resources (HR) departments are responsible for a lot of things, but chief among them is getting employees to complete required administrative tasks and processes in the company’s human capital management platform.
  • Internal product managers: As the people who build and maintain homegrown software applications and oversee customizations of purchased tools, internal product managers aim to deliver the best possible digital experience for their users, which in this case are their colleagues.

Get a sneak peek of the course

Want to see what the Digital Adoption Certification Course is like? Here’s a clip from Module 4, where Yezi Peng (VP of GTM Operations at Pendo) walks through three key pillars of optimizing internal software.

Here’s what else you can expect from the course:

  • 6 modules covering digital adoption strategies and best practices
  • 2 hours of engaging, instructor-led videos
  • Curriculum developed by digital adoption, transformation, and product experts
  • Optional exam to check your knowledge and earn a “Digital Adoption Certified” badge

Ready to get certified? Sign up for the Digital Adoption Certification Course for free here.