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The product-led way to cloud migration


What the move to the cloud means for product teams

If you’ve used an app on your smartphone today, you’ve probably used cloud technology. Many of us access the slightly ominous “cloud” before we even get out of bed each morning—but the power of the cloud goes beyond our daily routines. According to the New York Times, cloud computing “has put even the wildest dreams within reach of people with enough know-how,” as exemplified by companies using the cloud to build a rocket to go to the moon.

According to a March 2020 report, more than 90% of global enterprises will rely on hybrid (meaning both public and private) cloud strategies by 2022. COVID has only accelerated this further as companies realized the dire need to connect with customers digitally and as many have had to rely on remote work. Migrating to the cloud means businesses can scale faster, drive more innovation, and—arguably the most pressing—avoid getting disrupted by a budding startup that’s been using cloud technology since day one.

But the journey to being agile and innovative isn’t necessarily fast itself: Cloud migrations are phased transitions that happen over multiple years. Since product and engineering teams are at the forefront of this transformation, success ultimately hinges on the user experience they deliver inside of these new applications. The question is, how can you make the transition as smooth as possible—both for your employees and your customers?

A full cloud migration strategy is an enormous project that requires buy-in and resources from countless teams across an organization, all the way up to the C-suite. This e-book focuses more narrowly on your end users, and the tools and tactics teams should leverage in order to put your product experience at the center of your cloud migration efforts.

Throughout the next six sections, we’ll walk through what goes into a product-led cloud migration, best practices for doing it effectively, and why you should take this approach in the first place. Let’s get started.