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ProductCraft 
PRODUCT ENGAGEMENT
Drive user activity in your products
Maximize the return on your product investments
Understand which features customers embrace — and which they ignore
Increase awareness of valuable but underused features
Set retention goals to see which features promote stickiness
Understand which features customers embrace — and which they ignore
See which parts of your product users enjoy most. Focus on the features that create value and de-prioritize those ready for retirement.
“Pendo has allowed us to quantify feature adoption, which we were not able to do before.”
Chris Castle, Director, Product Management
Increase awareness of valuable but underused features
Identify where lack of awareness is impeding customers from discovering high-value features. Use walkthroughs and tooltips to help customers fully realize the potential of your product.
“For users that saw the guide, feature usage went up by 2000%. It’s amazing how little announcements like this can have such a huge impact.”
Kristen Hariton, Senior Product Marketing Manager
Feature adoption
95% of product teams that use Pendo saw an increase in product/feature adoption.
Source: TechValidate
Set retention goals to see which features promote stickiness
Compare churn and expansion rates across segments to understand the impact your features have on business goals. Optimize the user journey to help drive their success, and yours.
“Pendo’s Product Engagement Score has served as a good forward-looking guide, enabling me to quickly focus on areas of improvement across the three components of PES–adoption, stickiness, or growth.”
Clark Roberts | VP of Engineering, Bazaarvoice
Case studies
OpenTable marketing team used Pendo to increase customer engagement by 25x and decrease campaign costs.
Marketo’s phased approach to launching in-app messaging provides valuable insights and increases product engagement
Okta used Pendo to build an end-to-end process for planning, testing, releasing, and ensuring the success of new features and services.
Want to learn more about Pendo?
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