Product management has come a long way in the last 10+ years. We’ve gone from having very little data at our disposal, to having a seemingly endless amount of data. Before, data was only really used after the fact to measure the success of a product or feature launch. Now, I know product leaders who are teaching their teams to use data to tie outcomes like revenue and customer retention to what they’re building from the very beginning.
Getting to the point of being able to use data to make better product and business decisions takes work. You don’t just need access to product analytics—you need to know what to do with it. It’s because of this that we were excited to partner with Mind the Product on another certification course, this time focusing on how product managers can—and should—be leveraging data in their role.
The Product Analytics Certification Course is a self-paced course that teaches you the foundations of product analytics strategy and how to foster a data-driven product organization and company. It covers key use cases for leveraging analytics in practice, including using data to make more informed product and business decisions. Similar to the Product-led Certification Course, once you take the course and pass the exam, you’ll earn a “Product Analytics Certified” badge for your professional profile.
Ready to start the Product Analytics Certification Course? Sign up here—the course is usually $149, but we’re offering it for free for a limited time.
Why get certified in product analytics?
Today, it’d be difficult to find a product manager who doesn’t believe in the importance of collecting and analyzing product data. But too often, prioritization decisions are still made with a dated tool: gut feel. Using your experience and intuition to help make decisions isn’t a bad thing, but it can’t be your only input.
The reality is that being data-driven is no longer an exception or fringe movement—it’s the rule. And the product leaders who can get the best product data and glean the most insights about their customers are the ones who will gain a competitive advantage.
Whether you’re brand new to product analytics or have some experience collecting and analyzing product data, the Product Analytics Certification Course will help you set the right foundation for leveraging data effectively—and ensuring the rest of your organization follows suit.
Data is only as valuable as what you do with it
Being data-driven doesn’t mean simply collecting as much data as possible, or only using data when it’s convenient. Data-driven product managers leverage insights from product analytics at every stage of product development, and for decisions big (e.g. what new market to break into next) and small (e.g. where to put a new button in the user interface).
It’s also important to note that the true value of data lies in what you’re able to do with it. Here are a few examples to bring this to light:
- Product analytics data might show dwindling usage of an older feature in your product, leading you to eventually sunset that functionality.
- When examining user journeys, if you see users dropping off before finishing the full workflow, you may need to create in-app guidance that walks through how to complete the task.
- If you see low adoption for a feature you know is valuable to users’ success, it could be a discoverability issue, in which case you might relocate the feature to a different part of your application to see if that impacts adoption.
You’ll dig deeper into these use cases (and more) in the Product Analytics Certification Course, and learn how to apply proven tactics and best practices to your own product.
Get a sneak peek of the course
Curious what the Product Analytics Certification Course is like? Here’s a clip from Module 2, where Ryan Salomon (Senior Director of Product Management at Pendo) explains why product analytics is so valuable for product managers, teams, and organizations as a whole.
Here’s what else you can expect from the course:
- 7 modules covering key product analytics concepts
- 3 hours of engaging, instructor-led videos that you can watch at your own pace
- Optional videos that show how to apply course concepts in Pendo
- Curriculum developed by industry leaders and product practitioners
- An optional exam to check your knowledge and earn a certification badge
Ready to get certified in product analytics? Sign up for the Product Analytics Certification Course here to get started. The course is usually $149, but we’re offering it for free for a limited time.
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