Introducing the two-way HubSpot integration: Leverage your product data in your CRM

Published Oct 18, 2023
Today, every company is a software company. As a result, the product experience is the most important part of the customer journey.

Democratizing access to your product and business data is essential for aligning teams—including product, marketing, and customer experience—around your product. 

That’s why we’re excited to introduce our new, two-way integration with HubSpot, coming soon. This integration allows for a more complete experience for Pendo users who are looking to use Pendo data more holistically and efficiently throughout their tech stack—especially for targeted, multi-channel messaging and teams looking to build a more complete view of their customers. 

Our vision is to deliver a deeply integrated customer experience that expands access to customer data and insights for our users. This integration is the first step in that journey.


What can you do with the integration?

The new two-way Hubspot integration gives you the ability to push key product usage data that usually lives in Pendo into HubSpot, making it easy to integrate insights from various sources. Sales, customer success, marketing, and any other departments can then leverage those insights and build a complete view of your customer interactions.

For example, sales and customer success teams will be able to evaluate in-app product usage to create targeted outreach campaigns, identify new sales opportunities, and build better customer relationships. And marketing teams can enhance list segmentation, personalize campaigns, optimize their marketing campaigns based on behavioral data, and more—leading to improved customer engagement, satisfaction, and retention.

The HubSpot integration is our first step in making Pendo a hub for your product data, with more integrations planned to come. If you’re interested in learning more about our new HubSpot integration, sign up on this interest list and you’ll be the first to know when we release it. 

You can also check out Pendo’s integrations page.