The pandemic accelerated the rise of the hybrid and distributed workplace, making the software companies use more important than ever. Processes, workflows, and interactions that used to take place in person among colleagues now happen digitally. And for many employees, particularly in enterprise organizations, software now plays an outsized role in shaping their workplace experience.
And yet as companies dedicate increasingly more money and resources on software and digital support, employees often feel underwhelmed by the result. Cluttered, chaotic experiences with software lead to user confusion and frustration. As a consequence, their work performance suffers and the company doesn’t realize the business value it hoped to gain. The process then repeats itself with other software investments, creating a vicious cycle.
Business goals are downstream of behavior
Why do so many digital transformations fail? The answer comes down to behavior. In a recent webinar, Hannah Whiteside, senior product marketing manager at Pendo, explained, “Your technology may be how you realize process and policy and manage employee experience and collaboration, but all these things depend on employee understanding and behavior to work.”
We built Pendo Adopt to help companies and their IT teams understand how their employees behave and use those insights to help meet them where they are with software. By improving employee engagement and satisfaction, companies will find that their business goals are within reach. And that starts with getting insights into how they work today.
There’s a reason many companies don’t measure and understand the digital behaviors of their employees: It’s hard. Traditionally, companies have relied on focus groups and other forms of manual feedback to gain a sense of how people are spending their time and where they’re hitting roadblocks. Sure, plenty of software solutions come with basic analytics, but analytics that’s limited to single apps yields limited insights—because there’s no way to tell how usage of a given app factors into greater workflows and business processes, or whether that usage is productive and effective.
Understand how your team works and what support they need
Pendo Adopt gives IT teams and their partners across the organization rich insights into how employees actually do their work. As Josh Rainer (Senior Product Manager at Pendo) and Alejandro Dau (Product Manager at Pendo) demonstrated, Adopt’s robust analytics, including Portfolio View, lets one understand the flow of work across apps and time to gain a holistic view into employee processes and workflows. In other words, one can not only see which apps employees are using when, but the greater context in which they are using them.
Of course, the insights you gain about employee work are only as powerful as the actions you can take based on them. Adopt also lets you segment employees by metadata (an employee’s location, tenure, position, etc.) and specific behaviors (for example, if an employee is a first-time user of an app) to deliver the right support to the right person at the right time. If a company wants to, for example, compare how two different regional sales teams are working and use insights about the higher-performing one to inform guidance for the other, it can do so using Adopt.
The journey doesn’t end at go-live
The digital transformation journey doesn’t stop when a software implementation project goes live. Especially when it comes to SaaS products, software—and how employees use it— is constantly changing.
The one thing that doesn’t change? Businesses depend on how their employees behave to succeed. The reality is simple: Better employee experiences drive better business outcomes.
Are you ready to empower your employees to do their best work and have the best experience possible with Pendo Adopt? Learn more and see it can help jumpstart your company’s digital transformation by watching the full webinar below:
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