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COVID-19 Resources for Product Managers

There’s a lot of information out there about the COVID-19 crisis, from news and health reports to think pieces and risk assessments. If you’re looking for how this pandemic might impact your role and responsibilities as a PM, you’ll have to sort through a lot of noise. That’s why we’ve created this list of nine COVID-19-related resources specifically geared toward product managers. The below list includes podcast episodes, blog posts, article series, and research hubs that will be useful for any product person seeking to navigate this unprecedented time.

“The Startup Chat With Steli and Hiten,” Episode 501: How to Do Product Management During the COVID-19 Crisis

Each week, Silicon Valley veterans Steli Efti and Hiten Shah chat about all things startups and entrepreneurship in their “The Startup Chat” podcast. Recently, they dedicated an entire episode to the effects on COVID-19 on the product management field. In it, they discuss concerns around product roadmaps, feature launches, and more. The episode is only ten minutes long, so you can easily fit it into your busy schedule.

Product Management in the Time of COVID

When COVID-19 started, Robert Brodell wondered how dramatically it would impact product management. What would the emerging product trends look like? What would product managers have to pivot to in order to keep up with their roadmaps? His series, “Product Management in the Time of COVID,” presents these insights in hopes of helping all product leaders thrive. The first article covers customer retention strategies for products adapting to changes in customer behavior. Product Manager Discusses COVID-19 Impact on the Hospitality Industry

If you were to list the industries that have been most significantly (and negatively) impacted by the coronavirus pandemic, hospitality would probably be close to the top. In this #AskMeAnything session with Product School, Allen Foster Pushparaj, a senior PM at, explains the importance of customer-centricity in times of crisis and shares advice on using data to measure user engagement.

Three Keys to Innovating During a Crisis

The COVID-19 pandemic is driving unprecedented changes in the e-learning space. During the ProductCraft Virtual Conference, the CPO of Coursera, Shravan Goli, addressed the powerful implications of the coronavirus pandemic on organizations like his. As one of the world’s premier online learning platforms, Coursera has experienced a huge increase in traffic, signups, and engagement due to the shift from in-person to online education. However, managing this massive change has come with intense challenges.

Coping With COVID-19: How Has the Coronavirus Changed Product Management?

Product managers have always existed at the intersection of many different functions. They glue together product, engineering, and design. But with COVID-19 changing the product landscape, these relationships have gone remote — and that’s not the only problem teams are tackling. In order to address all the unknowns that come with being a product manager during a pandemic, read this interview with Derek DeHart, senior product manager at Root Insurance.

Pivoting Product Strategy in Response to COVID-19

The COVID-19 crisis had forced a number of organizations, particularly those in the healthcare space, to quickly pivot their product strategy. In this article, the director of product management at physical therapy software company WebPT shares how he and his team brought a new product to market in just seven days.

Measuring the Impact of COVID-19 on Software Usage

How has the COVID-19 pandemic changed how users are interacting with software, and how do these rates differ by industry In this blog post, Laura Baverman of Pendo shares a number of charts comparing current SaaS usage rates to their pre-COVID baselines. The results may surprise you. Also, this post is part of a broader series examining COVID-19’s impact on software product usage data across various verticals. All of them are definitely worth checking out.

What is product management leadership supposed to look like during a pandemic? This article by TSIA will prepare any product leader on pivoting their product strategies to still meet business outcomes. The article leverages the Eisenhower Matrix as a framework to prioritize what’s important and urgent, all the way down to what needs less attention. Can you guess one of the priorities under most important and urgent? If you guessed “customers,” you’re right.

Four Ways Product Management Can Be Prepared for the Next Stage of the COVID-19 Pandemic

Thinking about what the future may hold for PMs can be a bit daunting, especially with so much uncertainty surrounding what new forms this crisis might take. The team at SiriusDecisions put together this article as a way to help product leaders prepare for whatever comes next. Their advice encourages product people to identify areas of efficiency and those of risk, reevaluate product offerings, and maintain communication with users.

Resources for Product Challenges Driven by COVID-19

Our colleagues at Pendo have gathered resources into a single information hub that would help every product manager affected by COVID-19. Learn how in-app communication can help fight the email fatigue your customer base might be feeling, or how product analytics can help you uncover the challenges presented by COVID-19. This hub includes articles, use cases, webinars, e-books, and more. 

Did we miss any resource you’ve found useful when navigating the COVID-19 crisis? Share them with us: @Product_Craft.