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ProductCraft 
The Product-Led Organization:
Drive Growth By Putting Product at the Center of Your Customer Experience
Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.
Features & Mentions
What people are saying
Todd pairs deep insights from years building with rich stories from modern tech companies to serve up a playbook for anyone creating software in a digital-first world. The Product-Led Organization goes beyond product management best practices to spotlight a new way of doing business, where entire organizations coalesce around the product to provide the best experience for their customers.
Nir Eyal | Bestselling Author of Hooked and Indistractable
This is an essential read for anyone who wants a practical understanding of how to create the most valuable software companies of the present and future – you’d have to hunt for years to get all its wisdom in a single tome. Any product manager or product leader who wants to understand how their work is/should be connected to the company’s purpose should make sure not to miss this as well.
Oji Udezue | VP of Product Calendly & former Head of Product for Atlassian’s Communication group
In a world of infinite options, what your customers care about most is achieving their desired outcomes and having a good experience while doing it. In The Product-Led Organization, Todd Olson breaks down how you can build a product that not only delivers the best customer experience possible, but one that transforms an organization as a whole.
David Cancel | Founder and CEO of Drift
Todd’s book is full of great advice on how you and your company can become Product Led.
Dan Olsen | Author of The Lean Product Playbook
