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How do you create effective in-app guides that engage users? When the team at Zendesk noticed their engagement rates were lower than expected, they embarked on a journey to better understand what strategies would improve engagement. Using a variety of techniques including A/B testing, customer-centric copy, and user-driven activation, they have refined their approach and seen engagement rates increase.
In this video, Lucile Vea (Group Manager, Engagement Marketing at Zendesk) takes us behind the scenes of this journey and shares best practices you can apply to your own in-app guides program.