Digital Transformation: It’s a Marathon, Not a Sprint

Session Abstract

Digital transformation is a term that gets thrown around a lot in large enterprises today, but too many treat it like a one-time project. But in the age of competitive consumer products, companies can't afford to just transform once. Bob Zurek, VP of product management at Labcorp, will share his experience of making digital transformation a living culture of the organization, and how observing consumer behavior at scale can help you respond to the changing needs of your users and the market.