Product-led Growth: How to Build a SaaS Company in the End-User Era

Session Abstract

The end user era is here. Software is showing up in the enterprise unannounced. Employees are telling their bosses which products the company should buy, and often it's software that looks, feels and performs like consumer apps. In this talk, Blake Bartlett will explain not only why the best companies in the world -- companies like Slack, Box, Atlassian and others, are adapting to this trend, but, more importantly, how your business can too.