10 Best Practices for Effective Win-Loss Analysis

Session Abstract

Win-loss analysis is the process of capturing and analyzing the reasons why buyers do and do not purchase your product. Effective win-loss analysis can help you monitor product/market fit, capture valuable competitive intelligence, hone product strategy, refine product positioning, and improve win rates. During this session, Clozd's founders will share 10 critical tips and best practices for conducting effective win-loss analysis based on research conducted with companies like Salesforce, VMware, Twilio, Tableau, Marketo, Avalara, Qualtrics, and Pendo.