When buy-in is the product: winning with tech in non-tech companies

“Just trust us” doesn’t work when technology isn’t the company’s identity and “we need to solve for tech debt” is not a viable reason to ship code.

In this talk, Zoia Kozakov, Head of Digital Product & Strategy at one of the world's top luxury brands, will share what it really takes to evangelize tech initiatives inside non-tech organizations—without buzzwords, hype decks, or heroics. We’ll unpack how to build credibility with non-technical leaders, create momentum without formal authority, and design tech projects people want to champion.