Lightning round: Messaging that powers product-led growth

Flash | How to scale your PLG motion and 4x NPS response rates

When growth outpaces structure, consistency becomes the challenge. As Flash expanded across multiple business units and customer segments, fragmented experiences and inconsistent messaging slowed their product-led growth momentum.

In this session, you'll hear how Flash brought alignment and scalability to their customer journey: implementing in-app guides, a Resource Center, and feedback loops that connect seamlessly across products.

Attendees will walk away with:

• How to design a “linear” user journey that supports PLG across multiple product lines
• Frameworks for guide governance and metadata-driven personalization
• Best practices for capturing and acting on user feedback directly in-product
• Real-world results: 4x higher NPS response rates and measurable improvements in feature adoption

Cox Automotive | How Cox Automotive turned in-app messaging into a top 5 revenue channel 

When you grow primarily through acquisitions, each team has its own playbook. Cox Automotive knows this well: years of growth created a patchwork of products, processes, and approaches that made coordinated marketing a major challenge.

Last year, Cox Automotive set out to unify its in-app messaging strategy across the entire portfolio for the first time. As a result, in-app messaging became one of the top-5 drivers of demos (and one of their highest-converting channels), outperforming email.

In this session, you'll learn about:

• How Cox went from fragmented client experiences to turnkey, repeatable in-app engagement
• Strategies to use in-app channels to drive product-led growth
• Their plans to use guides to reduce support call volume and launch a unified help center

Sage | Testing your way to better guides: Tips from Sage’s experiments

You've launched dozens of guides. Some crush it. Others get dismissed faster than a cookie banner. But do you actually know why?

Is it the copy? The visuals? An embedded video? Where you place it in the user flow? The truth is, most teams are guessing.

The Experiments feature eliminates the guesswork. Test guide variants head-to-head and see what actually moves the needle: completion rates, feature adoption, conversion. Stop debating what "feels right" in Slack threads and start letting user behavior decide.

In this session, we'll break down:

• The anatomy of high-performing guides: What separates a guide users engage with from one they instantly close
• Variables worth testing: Copy length, tone, visual design, video vs. static, placement, timing, and sequencing
• Real results from Sage: How their team used Experiments to optimize guide performance and what they learned along the way