Making product decisions that survive scrutiny

No credibility = no big moves. Just endless stakeholder meetings, reactive firefighting, and legacy platforms you can't kill. This session shows how to break that cycle, especially in B2B2C environments where you can't just talk to users whenever you want.

Drawing from the auto claims and collision repair industry, we'll walk through how combining research and analytics builds the trust you need to drive real change: migrating users, sunsetting outdated platforms, and shipping products that stick.

You'll walk away with:

• Why single narratives kill credibility—and how to de-risk decisions with data + qualitative insight
• Building a centralized research repository that justifies investment and proves impact
• Countering "but one customer said..." with evidence that wins arguments
• Integrating session replays, analytics, and interviews for complete visibility
• Practical steps to become a trusted product leader—not just "the data person"