Lightning round: Lean adoption playbooks that deliver big results

SiteCompli | How small product teams can make a big impact 

Small teams rarely have bandwidth for everything on the wishlist—especially the initiatives that larger teams tackle with dedicated resources. So how do you prove ROI to leadership without drowning in implementation work?

SiteCompli faced this exact challenge. In this session, they'll share a practical path forward for resource-constrained teams: which in-app guides deliver outsized impact, how to identify the right questions before diving into analytics, and how to build momentum without a massive rollout.

You'll learn:

• Where to focus first for maximum impact with minimum lift
• How to frame goals and get stakeholder buy-in when you're not a top priority
• A lightweight implementation approach that scales as your team grows

Linxup | Building a repeatable framework for product adoption

One-off emails and single in-app guides weren't moving the needle on adoption. So Linxup built the "Line Dance": a choreographed series of emails and in-app guides that walk users through key workflows step by step.

We've run three Line Dances so far, targeting specific features and user segments. More importantly, we've built a process we can repeat every time we launch something new.

In this session, we'll break down the full playbook, from strategy and cross-functional buy-in to execution and post-campaign reporting. You'll see how combining email and in-app messaging outperforms single-touch approaches, and how we've evolved the process with behavioral branching to get smarter over time.

Nasdaq | How CS, marketing, and product at Nasdaq put in-app messaging to work 

In this session, we’ll explore how in-app guides can transform complex user experiences into simple, seamless journeys that drive measurable results. Over the past five years, our team has leveraged Pendo’s in-app guidance to communicate more effectively with users and drive meaningful behavior change, from increasing event attendance to streamlining our internal legal enablement process for AI functionality.

Through real examples and data-backed outcomes, this session will demonstrate how thoughtful in-app experiences can educate, engage, and empower users right where they work — eliminating friction, improving compliance, and ultimately driving stronger adoption across the board.